Wet n Wild Color Icon Eyeshadow Collection 737 Blue Had Me at Hello

Eight dynamic, perfectly color coordinated shades with high pigment and pearl for ultra impact color. Shades can be used together or individually to create an endless variety of looks.

Key features

  • wetnwild palette

Honest reviews


Intense, Lasting True Color

Not the blue eye shadow of your Mother’s (or grandmother’s) generation! After seeing a blue shadow trend in magazines the last couple of years, I decided to try it. Not wanting to spend much on a trend, or on a shade I wouldn’t love, I chose this Wen N Wild palette. I have used many wet n wild products before, especially lipsticks and glosses and found them comparable to much more expensive drugstore brands.I used the lighter of the navy shades, the lightest blue shade and the silver shade and found them to be true, lasting, beautiful colors. I plan on using all the shades to some degree, but found these most appealing:I used the navy shade wet, with a small dampened brush on my lower lid, the lightest blue shade dry on my upper lid, blended in the crease and used the silver shade in the corners of my eyes to widen them. The colors stayed true all night and I had zero irritation. I have blue eyes and received many compliments. The only drawback is a lot of “fallout”, which I minimized by tapping off the excess powder before applying, and then cleaned up what fell on my under eye area with a bit of foundation on a sponge.Plan on purchasing more of these palettes in different variations, at this very inexpensive price.

Kay Ogdensburg, NJ

Amazing pigmentation, cheap packaging

These shades are crazy pigmented! The matte black is simply unbelievable! All shades are really, really nice. However, the packaging is cheap, the shades are brittle and rather soft/powdery, but totally worth for the price (around $5.5 at the drugstore). I highly recommend this!

Eugenia Ozona, TX


as far as i’m concerned, wet n wild had the best eyeshadows out there and the quality of the shadows are amazing for such a cheap price! the shades of blue in this palette also make a wonderful colored smokey eye. been experimenting with colorful eyeshadows, btw.

Glenna Hannibal, WI

My favorite palette

I first used this two years ago and fell in love with this palette!!I love all the colors and where this just about every single Day.

Katina Richton, MS


6 colors was contained, also as for this, coloring was all good, and this palette of the color was good, although it was cheap.

Alba Newtonville, NJ


Wet N Wild has absolutely impressed me with this pallet. I never expect much from the “cheaper” brands, but this one is fantastic. The colors are so much prettier than the picture shows. The pigment is wonderful!!! Just a little bit of product will go a very long way. I would have given this 5 stars, but I had quite a bit of fall out from the shadows. Either way, the colors are so pretty I didn’t mind wiping up fall out that wound up under my eyes. Give this brand a chance, you might be pleasantly surprised!

Emilia Darrouzett, TX