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Urban Decay BAKED 24/7 Glide-On Eye Pencil

Shade: BAKED – (bronze) **Fill Weight: 1.2g e 0.04 US oz. (FULL SIZE)**

Key features

  • **Fill Weight: 1.2g e 0.04 US oz. (FULL SIZE)**
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  • Urban Decay 24/7 Glide-On Eye Pencil: The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadows! Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil.

Honest reviews



A High Five and loud, prolonged applause for these pencils! I’d given up trying to use any eye liner because all the pulling and tugging of skin simply wasn’t worth it to me. Then I tried my first Glide from Urban Decay, and it not only glides – it sails leaving color that lasts through rain, snow, sleet and gloom of night. Thank you, Urban Decay!- Gail Cooke

Liliana Blandinsville, IL

Not impressed

For all the positive hype this product receives, I was really surprised that it doesn’t go on very smoothly or very dark, and it smudged from my eyes within an hour or less. I did not find it to be waterproof or smudge-proof at all. I also found that I had to press down very hard on my skin to get the color to be dark enough, and I bought it in black. I can’t seem to find a pencil eyeliner that goes on dark and stays on for hours. I guess I’ll have to try the liquid stuff.

Valerie Strongs, MI

Pretty Good!

It is a pretty good eye pencil. Quite a few of the ones I have tried are too hard and you have to apply them 10 times hoping they’d soak up some moisture from your eyes and actually work. Those are the ones that you get sick of easily and your eyes more than you. Urban decay glide-on eye pencil does what the name implies. It easily glides on the first time you use it. It’s very soft and creamy and doesn’t hurt the eyes at all. I have noticed, though, that it smudges after some time, which is really the only problem I have with it. But if add a steak of eye shadow on my lower waterline, it stays put. However, if you don’t like to sleep with any makeup on then this might not be a good one because it stays overnight, even if you wash your face. I do have really sensitive eyes and it doesn’t seem to affect them at all, so nothing to worry about like that.The colors seem pretty awesome too. I just haven’t been bold enough to try any other than black.

Evangeline Hathaway Pines, CA

Loved it for tight-lining/waterline until I became allergic

It’s a very lovely deep black liner that was excellent for tight-lining because unlike most liners, it actually stayed put. Loved this stuff until I developed an allergy to it. Took about a year of use before I developed any clear signs or symptoms. Had used Revlon’s Colorstay for the same purpose (with similar stay-put results) and also developed an allergy, so I think it’s more me than the product… Liked the UD liner better than Revlon because it’s just a darker, richer black liner.Currently have switched to Mac’s Technakohl in Graphblack. Haven’t had any issues. It’s also a deep, dark black. Less glossy than UD’s though.

Graciela Montpelier Station, VA


Okay $20 for one tube of eyeliner is a lot but this item is totally worth the splurge. It lasts all day and looks very nice. It is very creamy and very easy to apply. I got this in Shade Zero which is very dark black. It looks very Dramatic and gorgeously. BEST-EYELINER-EVER-MADE!!!!

Latoya Bigelow, AR

love this eyeliner!

before trying this urban decay eyeliner, i was mary kay all the way. this eyeliner glides on smooth and creamy, but it stays put all day. it washes off easily with my face wash. i’m sold!

Francine Dyer, TN


The only eyeliner I will ever use now. Creamy and easy to apply yet long lasting. I put this on in the morning and it stays there until I wash it off at night. This is the best eyeliner out there by far that I have tried and I think I’ve tried just about all of them. I hope they offer more colors in the future.

Rosemarie Berea, KY

urban decay in yeyo (white)

This eyeliner is sparkly. I was hoping for something that was just straight white. It goes on smoothly like cream, but wipes off very easily. With the black one that I got, after you waited the 30 seconds, you could wipe and it wouldn’t budge. This one wiped off even after that. It also wasn’t as pigmented. It was a very light white. But I still like it because of how creamy it is and how easily you can remove it. I just have to put 2 layers instead of one.

Felecia Gilbert, PA

BEST EYE LINER PENCIL !!! Other Brands are copying now 🙂

I have worked in the cosmetics industry for a long time and this is the best eye liner pencil I have found in years! It wears extremely well, doesn’t pull when applied (it actually glides on), waterproof/doesn’t smudge or run, makes a medium line when not sharpened and has never had the colored tip fall out or break off out of the center when sharpening (unlike a lot of pencils). The quantity of colors only adds to the benefit of this awesome product! You’re going to love using it, now if you can only decide which color.. Zero is the basic black that I use on a regular basis. I have also enjoyed: Ransom is a brighter violet purple, Lust is a darker blue-violet purple, Lucky is like a shiny copper penny, Bourbon is a light bronze-ish medium brown, Binge is a medium navy blue with a hint of silver, Oil-Slick is a black with small flecks of silver glitter, Rockstar and Crash are more of a burgundy color with Crash having flecks of silver, Underground is more of a medium brown, Demolition is dark brown and Gunmetal is a shiny silver. Have Fun! By the way the Urban Decay sharpener is awesome too!

Kristine Snow Camp, NC

not impressive

I really am confused about the hype around these eye pencils. First off, I think the rimmel scandal eyes are actually more creamy and feel like a higher end product than these. I have SUPER oily eyelids, and these boast about being long lasting. This is not the case for me and my oily lids…in fact, they transferred to my upper lids and disappeared in a few hours. I was hoping to finally find a pencil I could love and use on a daily basis, but this isn’t it. If you like pencils, and they are your go-to..I still wouldn’t recommend them over a drug-store product (again, rimmel) here’s why: color payoff. I had to go over my line a FEW times to get a super rich color. I just expect more from a respected brand, and for the price they are asking!Also, random side note: this page is set up horribly, the colors aren’t shown in any way. Someone read this comment, someone fix it.

Tamika Charlottesville, VA

Not Happy..

I thought this eyeliner was a roll out type but it is a pencil that you have to sharpen very often or it will scratch your eyelid pretty bad.. I dont see it lasting very long..On a good note it does have very good staying power..

Lora Fair Bluff, NC



Delores Chittenden, VT

I love Urban Decay

Eye shadows, so I thought I would try their eyeliner, although this color was a bit to punk for me, the customer service I received was outstanding! Thank you!

Beverly Azalia, MI

Perfect perfect eye liners

I love this eye liners, Really (and I say Really) last a lot and colors are beautiful, THIS SELLER WAS VERY FAST AND RESPONSIBLE WITH SHIPPING… AM VERY HAPPY WITH THE PRODUCT AND SERVICE. I’ll buy again, THANKS!

Wendi Stapleton, AL

Love These Eyeliners

Love Urban Decay’s 24/7 pencils, they last a good amount of time. I wouldn’t say 24 hours, but they last longer than most and they glide on smoothly which I love. I use Bourbon which is a nice darker brown. I would recommend these, wish I could afford other colors!

Hazel La Belle, PA

Stays on all day!,

I have a real problem with eye pencil staying on. My eyes water a lot, so I was cautiously optimistic when I ordered this.

Patrice Shafter, CA

Nice eyeliner

I bought mildew which looks great on my green eyes. The color goes on smoothly and looks very nice. I would recommend this product

Harriett Decatur, TX

Urban Decay 24/7 Glide-On Eye Pencil Bourbon

I really had high hopes for this waterproof eye pencil after reading all the glowing reviews. First of all it smudges and is not waterproof for underlining my lower lid and there are little specks that come off as I underline my lids. I tried applying it to a sponge tip and other applicators and it still ended up with specks. It didn’t give me a smooth line. Acutally, I ended up using a $1. waterproof pencil that worked just as well if not better. Also, having a hard time sharpening it!! And last but not least it has gold flecks mixed in with the bourbon color which I dislike for daytime. I’ve previously purchased Lancome’s waterproof pencil and had much better luck.. If I could I’d return it for a refund.

Tisha Shenandoah, VA


I am in love with any Urban Decay eyeliner and I have tried many brands. These stand out and get u noticed. Worth the money. I want all their colors. Cruelty free which is key.

Sharlene Tenakee Springs, AK


This black liner came with an eyelash kit I got from Urban Decay, I use it on top of my liquid liner to set it and it works so well! I put it on at 7 AM and at 7PM I looked in the mirror and realized my liner looked the exact same! Love this

Nelda Roosevelt, NY

I love this eyeliner!

I have been looking for the perfect eyeliner for a few years.One that doesn’t smudge or cake around my eyes after 8 hours.After trying Urban Decay, I no longer need to look for the perfect eyeliner!It lasts all day and still looks great when I get home after a long day!

Marta Courtland, KS