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theBalm INSTAIN Blush

theBalm’s long-wearing, INSTAIN powder blush is a fashion must have! With six shades, perfect for all seasons and skin tones, it will give your cheeks color that won’t quit.

Key features

Honest reviews


Good price worth the money

The product itself was shipped perfect and the seller was great no complaints there. However I purchased this brand based on a rave review by a YouTube beauty guru and sadly I did not get the same results she did. Simply put this product did Not stain my cheeks. Nice texture however I expected it to stain my cheeks not work like any other powder blush you could buy.

Kelsey Glencoe, MO


lovvvveee it, BE CAREFUL, i suggest applying with a light hand, then build. lol does stain a little, very very lovely.

Kathryn Ovid, CO

The only blush I’ve ever loved

I have medium olive skin that pales a little in winter and tans dark in the summer due to an Italian/African American background. I’ve always avoided blushes in general because they always made me look like I just ran a mile.This matte finish mauve blush is perfect for my skin tone, and I wear it to work all the time. It has such high pigmentation that one sweep over the powder per cheek is all I need to give me some color and a very natural-looking glow. You definitely need a light hand to apply this or you will get clown cheeks. I did also notice that without primer or finishing spray it wears off despite the claim of staining. Yet with either or both of those, it lasts hours and always looks better over time. I’ve owned mine for 7 months already and I can barely notice any missing; this blush will last forever with a light hand.I cannot see living without this blush, as I find it extremely difficult to find matte blushes without any kind of shimmer or glitter.Just ordered the plum, so excited to see this shade in person!

Juanita Maitland, FL

In love with Argyle

Haven’t been able to put this product down since I purchased it. I was on the hunt for an everyday pink, and this blush is perfect for my needs. I love that it is a stain. A little goes a long way, and it lasts all day. Besides that, the packaging is to die for. Love great products in cute, girly packaging.

Jannie Lubbock, TX

Great blush and great packaging…I’m sold!

This is only my second product from theBalm and my first of their blushes. I love their packaging. It’s not only beautiful but thoughtful and practical. Both my Balm Jovi Rockstar palette and my Instain blush come in slim packaging with magnet closure to keep the paper-based cases securely closed. And just to make it even better for travel or carrying in your purse, they put both products in an outer sleeve to further ensure that your makeup doesn’t end up all over your purse or luggage. I give them a star for the packaging alone because it rocks!As for the product, I ordered the Instain blush in Peach, which comes in a beautiful little package with a drawing of a beautiful lady on the front holding a compact. Inside, there is a small mirror (more bonus points!) and the blush itself. This blush does not come with a brush or puff.The blush surface is bigger than some (like Nyx blushes) but not remarkably large (about 1″ X 2.5″). I like the surface size of the blush for swiping my blush brush across. This blush is highly pigmented, so you will get not only great staying power on your face but the blush should last a long time as you don’t need much to get some color on your face.This peach is intense–nothing wimpy about it. It is a deep peach, not pale, and it has a matte finish. I find it to be a good neutral ground when I want to wear something other than pinks and reds. It’s got a nice, soft finish.For those who are fragrance sensitive like myself, there is very very little fragrance to this product. Just a bare whisper of a talc-type scent. I never noticed the fragrance until I held it right up to my nose and what fragrance there is I find pleasant and not at all bothersome.Recommended!

Jeanie Maddock, ND

stain it does

love the color, it would look great on any skin type/color. compliments my medium skin tone with yellow undertone. it does get chalky in the pan but not when you apply it. a little goes a long way so remember to keep a light hand when applying because the color transfer is really visible and once you have it on your cheeks, it’s a little hard to smooth out since it stains your cheek easily. again, a little goes a long way so try to just tap it once on the pan and then apply. it does have a lasting power, although for me who have oily skin, it would be gone by the end of the day. so i would suggest that if you’re going to wear this blush, wear a long-lasting foundation also. this is especially for oily skin types. would highly recommend it.

Kristi Bertha, MN

Gorgeous blush. Longest lasting blush I have tried thus far.

I have a "thing" about blush – I can’t leave the house without it on (I look like a corpse with my very fair skin). I must have color on my cheeks to feel "done." This is the longest lasting blush I have found and I’ve tried dozens. I prefer a powder blush so this works for me (I don’t like streaky gels or creams). I put this blush on in the morning and it is still there in the afternoon. Blush tends to fade VERY fast but this one will stay strong for hours.The cute packaging is fun, too.

Roxie Adger, AL

Just Okay

Again, another disappointment from the balm. It had great reviews, and I just don’t see what all the raving is about. It certainly does not "stain" as some women suggested. And that’s the prime reason I both it, blushes just don’t have staying power on me and it’s frustrating. I love a nice flush, and this is not different. By the end of the day I don’t even look like I’m wearing anything. The color is ok, it’s a bit too pinky and can look young and you don’t use a VERY LITE HAND…BUT AGAIN, I love the look a nice flush like I just came in from a run so for me this isn’t quite right.

Alice York, NE

Stain Blush indeed.

I love this blush since I got it in a sample pack last year. It has the impact and staying power of stain with the convenience and blendability of a powder. Since it’s a powder stain, it can go on quite dark, if you’re not prepared (my sample was about an inch square, so when i got the full size, I had some pretty dark apples when I tried it.) A little blend on the back of my hand before application and it is better than any other blush I’ve tried. It blends really well, and stays on all day. The peachy color complements my skin very well. The blush pot is held in with a magnet, so don’t get too rough with it or it will come out. The packaging is compact and cute. It comes with a sleeve to slide the box into when travelling for additional security. The case is paperboard with a mirror and magnetized closure, but it’s not as strong as a snap lid, so hang onto the sleeve.Because the pigment is so strong, I anticipate this lasting an extremely long time. I still have half the sample, and I’ve used it pretty consistently since I got it. It doesnt’ take much, which to me increases the value.

Sharlene Dade City, FL

must have

goes on smootht blends like a dream dream lasts all day absolutely an amazing product would very easily recommend to anyone

Mable Brownsville, KY

very, very pigmented

i first got a sample of this blush in my birchbox. I really liked it. The full size is almost too much. The blush is very deeply pigmented and it’s easy to overload the brush and get too much. However, it blends beautifully and lasts all day.

Annette Yampa, CO

Five Stars

A little goes a long way, but it gives a healthy color.

Alexandria Kraemer, LA


I love The Balm products and this blush didn’t disappoint. It leaves the perfect rose tint on my cheeks and because it’s a stain i don’t have to retouch.

Natalie Winslow, AR


This blush is RIDICULOUSLY AWESOME! SUPER high pigment! I have to use a gentle hand with a dual-fiber brush to get a "gentle flush" to my cheeks. Lace is a great pink color too, not shimmery or cheep looking. Also adore the Swiss Dot (peach) color!

Marilyn Chriesman, TX

Four Stars

love this color goes on smooth to

Virginia Wildorado, TX

Great color and great staying power

If you don’t know how to apply blush with a light hand, this may not be for you, but OMG. This is fantastic. Extremely pigmented and such a lovely color (I have the Toile). I have a face that eats blush, but not this one. It stays on until you take it off! The Balm makes some fantastic products….have yet to buy a single thing from them that hasn’t impressed.

Jody Carbon Hill, AL

My new favorite blush

I have tried all kinds of blushes including popular lines like MAC, Tarte Amazonian Clay, and Bobbi Brown. For me the Instain blushes blow them out of the water – yes all of them.The pigmentation of this blush is intense, you only need a small amount on your brush to get a beautiful flush. Toile is a pink with a touch of peach to it, it gives a really pretty flush and lasts longer than my Tarte Amazonian Clay blushes that claim to stay for 16 hours (they don’t on me).I have sensitive skin and I have not broken out from this product. Don’t hesitate to purchase, it will be love at first swipe!

Kathie Switzer, WV

Colors made for deeper complexions

I have strawberry, peach and plum and all of these colors show up well on my nc43 skin tone. All are gorgeous are highly pigmented and require a light hand. They last a long time and i live in very humid weather. They are finely milled and can be compared to a nars blush. I own a lot of nars blush and the texture of the balm is softer and dare i say just as pigmented. Very high quality. Will last a long time and is worth the price tag.

Ester La Plata, MO