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Rimmel Lasting Finish 25 Hour Liquid Foundation Ivory, 1 Ounce

Why 25 hours? Because you want your makeup to last as long as you do. Face it. Your day is stressful. Early mornings, late nights. And we all want our makeup to look fresh and feel comfortable all day long. Rimmel London introduces Lasting Finish 25 Hour Foundation, our first foundation that is sweat, heat, humidity and transfer-proof for up to a full 25 hours. The revolutionary formula, complete with a revitalizing mineral complex and moisturising aqua primer, helps to reenergise overworked skin. Feels hydrating all day. No sign of make up fatigue for up to a full 25 hours. It’s time to demand more!

Key features

  • Long lasting
  • Lasts up to 25 hours
  • Revitalizing mineral complex and moisturising aqua primer

Honest reviews


Not a fan

It seems lots of customers like this foundation, but I’m not a fan. For one thing it’s way too dark, even in it’s lightest shade. It’s the tannest Ivory I’ve ever seen! And it’s crazy thick. Maybe that’s why it lasts all day, but it felt like I was putting Crisco on my face. It’s just not something I can deal with in the summer in the south. Rimmel BB Cream is awesome and I’ll stick with that.

Holly West Rutland, VT

Nice foundation

Okay, I will start off by saying that I’m probably not the best person to ask about makeup, since I hardly ever wear it. This is probably about the third foundation I have ever bought in my lifetime. Now with that aside, I do like it. It’s a kind of runny consistency which I think made it easy to rub into my skin (I use my hands). It feels pretty good, as in I don’t feel like my pores are being clogged up or anything. My only complaint is that I got the Ivory 100, which is the lightest shade (I believe), and it’s still a shade or so too dark for me. I’m very pale. But, I was able to get it to blend in pretty nicely and I think it looks okay. Like I said I don’t know that much about makeup, but I am pleased with this and will probably buy it again if I ever run out.

Janie Miller, NE

Good winter wear

I like this foundation for use in the winter. It’s a thicker coverage and feels a bit tacky until it drys completely, but looks great when all is said and done and it’s awesome in photos. It’s way too heavy for summer wear.I panicked because all the previous reviews said the colors were too dark. I wear a medium biege in most foundations. First I ordered Ivory which was WAY too light for me. Then I ordered Soft Beige which was still too light. I ended up with Nude and it was perfect. So the color descriptions were spot on for me.

Kelley White Swan, WA

Rimmel Lasting Finish 25hr Foundation Review->

I really love this foundation! My local stores were ALWAYS sold out of the 1st shade (Ivory 100) so I ordered here on Amazon. Price was very reasonable (no free shipping on this item at the time but *shoulder shrug* to that considering how happy I am with this!) I usually use Revlon ColorStay (combo/oily formula) foundation in Buff for my daily/full-coverage look -but was looking for something else that’s readily available to wear daily that isn’t quite as heavy feeling as RevlonCS and this is it! I was worried that Ivory would be too dark (I’m pretty fair) & usually when cosmetic lines (like Rimmel) have a limited shade selection it’s my light skin that doesn’t find a match, but fortunately Ivory IS a shade match, and it gives nice medium-to-full coverage without ever looking heavy or cakey. Highly reccomend!

Marianne Laughlin A F B, TX

Inexpensive product! 🙂

Hmm, an okay product and not very pricey. Its doesn’t work wonders but for the price one can’t complain. Also I’ve yet to find a my go to foundation. Not super orange on my face which is good. I sometimes pick out a color that’s too dark and end up mixing products to find a better match for skin tone.

Ronda Marston, MO

Good product but I broke out

I purchased this after seeing it used by a beauty guru on YouTube. I liked it and it went on smoothly but it did make my face break out which why I’m only giving it 3 stars. Great price if you want to try a new foundation. The colors are very limited.

Paige Peace Dale, RI

last for hours!

This product looks pretty on face for hours! perfect color for many skin tones. Been using it for years. Thank you!!!

Dianne Skiatook, OK

Very Good Foundation

I bought this rimmel product at wal-mart and i’m in love with this foundation. the only two things i can find wrong with this as well as other rimmel foundations is that there’s not a huge shade selection and that the ivory shade, (i’m very pale), is on the dark side. other than that, this product is on its last few squirts. i’m impressed.

Peggy Long Lake, NY

Love it

This is great for the money – better than many others that are much more expensive. This is the lightest color and it really is a super light ivory. I have tried others labeled "ivory" that were really too dark with an orange tint. This is perfect for people with really light skin.

Jeanine Stonewall, NC

I reallllly like this.

I like this, it is moisturizing which is what I was looking for, a lot of make-up dries my skin out. This does not make me shiny, yet is sheer and covering at the same time. If you are looking for heavy coverage, this is not it. It is quite sheer, I add mineral powder to hide flaws and it is perfect, I will be ordering this again.

Julianne Vesta, MN