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Pretty Amazing Lipcolor – Fearless

The innovative hydrating glaze of our Pretty Amazing Lipcolor cocoons your lips in opaque high-impact lipcolor. The cushiony texture, insatiable shine and seriously polished appearance will propel you into an elevated state of gorgeousness. And our precision applicator handles like a racecar, cornering, sculpting and accentuating every curve of your luscious lips for enduring color with real staying power. Pretty Amazing.

Key features

  • High-impact color & insatiable shine
  • Luxe creamy texture for a luscious glaze
  • Precision applicator sculpts & accentuates every curve of lips

Honest reviews



This is a very unique product. It’s not lipstick, it’s not gloss – it’s something in between and it’s perfect! I like it a lot.

Inez Merrimac, WI


I adore this lip product. It’s a cross between lipstick and a non greasy lip gloss. It just goes on so creamy. I get so many compliments when I wear this even when I go into cosmetic counters. I was glad to find it on Amazon because I can’t find it in the stores anymore.

Molly Selma, VA

I’m impressed

I hate lipstick – most lip glosses feel like ‘gunk’ – most tints feel drying – most smear. I generally avoid anyghing other than lip balm, but winter makes me go so pale and I have tried other BE lip items that were ok.This goes on smoothly, does not feel gunky, does not smear all over and it did not dry out my lips!Fearless is a lovely mauve nude for me that is just a smidge better than naked.Ambition is for those days when you feel like shouting or are tired of the blahhhhs – it’s bright!

Tina Gilbertville, IA

Pretty Amazing… ‘Nuff said

I had hesitated a bit before purchasing this particular product because some people had made mention of not liking the applicator, but I took the plunge and opted to select Free Will because of its pale pink color that could be used as a basic run out the door color.When they named this line of lip color Pretty Amazing they weren’t kidding.First of all, the flattened sponge applicator is firm and of a material that allows for a nice, even application of the lip color, and the lip color puts the Amazing in Pretty Amazing.This color is NOT a lip gloss, it is a lip pigment, pure opaque coverage just like a lipstick without the need for the fillers that make the stick. Because the product is so highly pigmented you don’t need to use alot to get a rich layer of color on your lips and because it isn’t gloss it doesn’t stick to everything you drink from or when you’re eating.This product used with a neutral, earthy lip liner makes for a beautiful nude lip and it’s perfect for just about any occasion, like a pair of favorite jeans you always reach for when you’re on the go.I am so glad that I took the plunge and even more glad that the product lives up to its name. It really is Pretty Amazing!

Judith Margarettsville, NC

perfect any nude look

absolute must for any natural nude look. you can apply as much as you want to create a dull matte look or a shiny super bright nude pink. it’s perfect.

Jennie Buffalo, MO

Waaay too pink

This is like a Barbie- Nicki Minaj pink. Its kinda sticky but I just blot it on & dont rub it over my lips. It doesnt dry your lips out. That pink is what turns me off. I use just a bit & mix with a clear gloss. Its just a matter of time before this, too is in the trash. BTW Im a medium brown skin complexion & Im 30 so this color is a bit too fadddish for what I prefer to wear.

Susanna Prospect, KY

Really Hot Pink

This is an awesome color if you are looking for a lipstick that is strikingly hot pink. Also it goes on very smooth and looks great all night.

Celia Patten, ME


I got the Moxie pink, it’s a very pretty pink but not for everyday wear. It is quite bright and landish. Like the same pink that Nicki Minaj wears. No offense. Partys, nightclubs or trying to be funcky…. maybe.I’ll keep it for the summer fun days. But definately needs to be bloched out with tissue to keep the color subtle. For the daring girls, go for it. It wasn’t quite for me.

Annmarie Mound City, MO