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Paul Mitchell The Color Permanent Cream Hair Color UTP Ultra Toner Platinum Blonde 3oz

Paul Mitchell The Color’s natural conditioners provide long-lasting, healthy, natural-looking hair color with outstanding shine and condition. Get ready for gorgeous, head-turning permanent hair color. The Color is a low ammonia, permanent cream hair color that can be used as a permanent, demi-permanent or semi-permanent hair color.

Key features

  • 90ml/3oz

Honest reviews



I thought buy buying Paul Mitchell would be a good buy. This hair die is horrible. I would not buy. It made my hair brassy. DO NOT WASTE YOUR MONEY.

Ramona Franklin, KS


I’ve been getting my hair dyed professionally with this color for a while now and decided that money could be saved by doing it myself.The color is definitely legit PM color and comes in the original box. I had no problems with application and the color is an exact match to my previously colored hair (I used a 20 vol developer on medium/dark brown roots).

Marion Atlanta, MO

Great color!

Turned out just the color of brown I was looking for and great coverage. I have had it done for about 2 months now and it has faded a little not like other colors.

Bonita Good Hope, GA

beware, product may be old

I have purchased 3 tubes of this dye via Amazon. I realize it is not approved by Paul Mitchell for retail sales in the first place, but I also don’t have the money to spend at the salon. And all other store brands test on animals which is not OK by me.Out of the 3 tubes purchased from different Sellers, one was obviously old. I mix colors, so I ended up with the shade I was after anyway. It just didn’t last longer than a couple week before seriously fading.So, just be aware.

Jo Hesperus, CO


Thumbs up to Paul Mitchell for FINALLY CREATING A TONER THAT DOES NOT LIKE A YELLOW HUE!!! So indebted to my friend for introducing me to this.

Guadalupe Nellis Afb, NV

One Star

doesn’t cover grey

Shelby Nordheim, TX


I am so happy to have found this product online at such a reasonable price. I am very pleased with this purchase and will definitely buy more. This is a wonderful product that ships fast and is received as described. I highly recommend.

Lucinda Putney, VT