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Maybelline New York Instant Age Rewind Radiant Firming Makeup, Creamy Ivory 120, 1 Fluid Ounce

Rewind the years with instant age rewind radiant firming makeup. Smoothes and evens skin tone. Goji berry and caffeine visibly firms and improves skin’s condition. Contains spf 18 sunscreen to help protect skin from sun damage.

Key features

  • Visibly firms and evens skin tone
  • Goji berry and caffeine
  • SPF 18

Honest reviews


As good as the expensive foundations I’ve used – goes on silky smooth

I like everything about this. I have dry skin and this actually feels creamy going on. It doesn’t suck the moisture out of my skin and stays fresh looking all day. I usually have to use Bio Oil AND face cream just to get foundation to apply evenly to my face. With this, I only use a small amount of face cream with SPF. The only thing – Pure Beige seems a little dark. I’m going to order Creamy Beige next time – then maybe mix the two. I highly recommend, esp. for over 40 skin.

Allie Round Top, NY

Not for me!

I was so looking forward to using this foundation, but I seem to be allergic to it. The first time I used it, I developed a nasty rash all over my face. So I stopped using it and went back to my usual foundation and the rash cleared up. Giving the Maybelline product the benefit of the doubt, and because I really wanted to use it, I tried it again with the same results: a scaly, red, dry rash on my face. I a disappointed, but it happens…

Bonnie Amma, WV



Karin White Plains, NY

My favorite

I LOVE this makeup! I recently went to CVS looking for it, and all I could find was the Instant Age Rewind with primer, their newest one. I tried it, and did not care much for it. The coverage was too light and left a greasy film. This one doesn’t do any of that. Perfect coverage, the best I’ve used in years!

Nelda Auburn, CA

3 stars

The maybelline foundation is darker than I expected. Whenever I use it, it made my ski color look unnatural. Otherwise, it was alright.

Felicia Sault Sainte Marie, MI

Color is not like the picture

I actually ordered two of 130 buff beige thinking it was my color, I’m really fair skinned. Sad to see that it is actually way darker than in the yeah, if you’re fair skinned don’t buy this. It’s just a waste of money. To anybody else, I’d pick a shade lighter than what you think is your color or else you’ll get a foundation that’s too dark. Not impressed.

Hillary Fort Sheridan, IL


Was not quite my color. It made my skin look darker and I did not like the way it dried.

Paige Butte Falls, OR

Awesome, again!

Again, you will not be disappointed. This product can sit on the shelves with MAC, FASHION FAIR, etc. I PROMISE you.

Janette Pebble Beach, CA

OK product

I really needed a foundation and was impressed with the price of this one. I LOVE Maybelline products!! However, this foundation was a little disappointing to me. The color (although "Buff") is VERY orange looking on my pale skin and I’ve found it necessary to mix it with a lighter color foundation that isn’t too dark. I do think it makes skin look more radiant when I use it, so I would recommend it – it just wasn’t the best product for me.

Natasha Lodi, CA


I wish they had a shade a little light that this. This would suit me better in the summer time. I love how the feels. I apply it with the Sam Chapman buffing brushing. Gives you a lovely dewy finish but it makes me too dark. I try to tone is down with a light foundation or concealer.

Lori Queen Creek, AZ

Love it!

I bought this because of reviews I had seen and I absolutely love it. It definitely covers up really good. I also love the fact that it has spf so I have double coverage from the sun.

Lorie Libertyville, IL

Not Bad

It is okay for the money. It is not a lot more coverage than a tinted moisturizer which is what I wanted. I did learn a lesson about buying makeup without seeing it first because it’s way too light and pink for me. Live and learn.

Thelma Nixa, MO

Love it,

This Is a great foundation,it lasts all day and as great coverage.I would buy this again and the price was awesome

Robyn North Springfield, PA

So glad I tried this!

I decided to try Maybelline Instant Rewind Radiant Firming Makeup because I felt it was time to give up the Bare Minerals and try something that would be more moisturizing and something that would not emphasize any fine lines I have (my skin is dry and prone to flaking from eczema but not sensitive to most products, I have fine lines on my forehead (“11s” and worry lines) and faint nasolabial lines that only show up when I’m wearing the wrong foundation). I also saw that it had very good reviews on MUA. I have to say that I love this foundation! It makes me look so much younger than the BE foundation did! I doesn’t sink into fine lines and is moisturizing. My skin had a dewy and natural finish and the flakiness I have was not emphasized or made worse. My skin was looking radiant again! Someone was even stunned when I told her I was 32 – she thought I was in my 20s! The coverage is medium, but you could thin it out if you wanted more sheer coverage, or build it if you wanted more full coverage. It has lasted the day every time I’ve worn it (even in the gym). I have tried it both with and without powder to set and have tried a few methods to apply it. I feel a stippling or foundation brush works better than blending it in with fingers. It also has SPF, which is always a plus with foundation. The only thing I don’t care for is the packaging. I think a pump or a bottle you could squeeze would be much better. All of this for under $10! I am so glad I tried this!

Rose Alexander, NY

mmm…like it but…

When you’re buying foundation blindly online without any inkling of whether or not the foundation is going to match your skin tone, you’re expecting it to be off by some color. But, I got the perfect color match! I love the color, I like that it’s not greasy, covers pretty decent. I don’t see a difference in anti-aging benefits (I’m only 23 but I do have little wrinkles by my eyes on the side like baby crowsfeet ). Back to the product: very light feel, decent coverage, not grimy or oily. If you want more coverage, instead of sheer-like tint, apply another coat. Yes, the foundation came in a few days… the foundation I was sold… I was sent out a foundation with a broken lid. I mean a BROKEN lid: a huge chunk missing, won’t close right or it’ll break off completely! I know that the seller knew it was broken when they put it in the package because there was No missing it & I know it didn’t break off in the mail during delivery because it was a bubble Manila envelope & there was No broken off piece in there. poor seller. Don’t buy from them.

Felecia Lincoln, AL

maybelline age rewind

I like the color and the feel of it I just wish it stayed on longer.Not bad for the money.

Michaela Ventura, CA

Too filmy for my taste

It is a bit thick and tends to break me out a bit. It is not bad, but not great either. I usually like Maybelline, however I am diluting this with another makeup to thin it out a bit. I do not like to "feel" makeup on my face!

Melba Timbo, AR

Pink base

This foundation has a pink base. Even if it matches your skin tone it still won’t look good in natural light. The coverage is good, but that doesn’t matter if it looks like you’re wearing make-up.

Katherine Roselle, NJ

eh………….This product made me look like a ghost.

I have tan undertones and I like my complexion but when i applied this color on my skin the spf just made me look white. no offense to those that are, but i love my complexion and the color it is supposed to be just didn’t work.

Tracie Teec Nos Pos, AZ

Rewind Away!

This Maybelline New York Instant Age Rewind Radiant Firming Makeup really rewinds your age, but you need a primer with it anyway.

John Pierceton, IN

Not sure about age rewind

I like this product especially for the under eye area. I don’t think it completely gets rid of fine lines and wrinkle but does a good job. It has a slight sparkle to it , to diffuse light away from the problem areas. I really use this as a concealer in a sense and put it under my eyes and on my forehead. I then set with the age rewind pressed powder.

Carolyn Claridge, PA

Incredible price, couldnt pass it up!

I bought this colors because of the price. I checked it out in drugstores (where the price was doubled) and it was pretty dark I just mix it with my lighter foundations (winter ones) and it blends the colors beautifully. It was a great price and a reputable product/brand.

Tammie Garrison, NY

Perfect for my skin tone

I’m so glad I tried this I usally get mac but hey I gave another makeup product a chance and it matches my skin tone I will be buying more of this

Sasha Calhoun, IL

For the price and brand, great

I love this product. Just ordered some more. This stuff cost close to 10 bucks at a Walgreens, and here my shade is 2.10, like really? AMAZING!

Madge Green Valley, IL

Good coverage, bad natural look.

I decided to give this product a try after reading amazing reviews. I was disappointed to be frankly honest. While the coverage of this product was great, it really, truly looks chalky on the skin and feels a bit heavy/oily. Other than that I would say it is decent, but I’d rather use my other liquid foundations over this one.

Katie Corona Del Mar, CA

Must Have!!!

This is an awesome product. I recommend to people that have dry skin, If you have oily skin then you need to apply powder because it make your skin shiny, glow, and doesn’t last long. I like how this foundation made my skin smooth and match my skin. The coverage is light to medium. (Oh I forgot to mention that this foundation have glitter in it.)

Carmella Holmdel, NJ

Great makeup almost for free!

Amazing! As good as anything else I’ve tried (including Boots No 7 products), and practically free! Arrived fast and was well packed to withstand handling by USPS.

Christa Winona, MO

My new favorite foundation!

This has become my new favorite foundation. It provides surprisingly full coverage, is easy to apply, has no harsh smells, and lasts throughout the day. It even makes pores virtually invisible! I am 20 years old, and probably not the target audience for an "anti-aging" product, but I absolutely love this makeup.

Helene Morrison, TN

luv it

It was great to receive it sooner than expected,the product is great goes on so smooth and doesn’t look caked in. Highly recommend it, Maybelline has such great products luv it luv it luv it : )

Angel Jamestown, NM

nice coverage

Have used this for years. Product gives medium coverage. Goes on nicely and stays well even without setting with powder.

Irma Akaska, SD