L’Oreal Paris Voluminous Power Volume 24H Waterproof Mascara, 696 Blackest Black, 0.33 Fluid Ounce

Voluminous Power Volume 24H Mascara has a formula with collagen spheres and a mega brush that gives lashes 15X more impact and 24 hours of volume for fuller-looking, plumped up lashes. Clump-free. Flake-free. Smudge-free. Frangance-free. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.

Key features

  • Get instant big, bold lashes with up to 15X lash impact that last all day – and all night
  • Delivers intense, dramatic volume that holds up to 24 hours
  • A mega-sized brush deposits more mascara on lashes quicker, for a more extreme result
  • Collagen Infused Mascara
  • Waterproof mascara

Honest reviews


Best waterproof mascara i’ve found

Great volume & length – no clumps. You don’t need to put on several coats, either. I use suncreen daily & it usually makes a mess of my mascara. This holds up far better than any other waterproof mascara I’ve tried.

Amparo Sabattus, ME

Clumpy – Yucky

If you like the look of clumps all over your eyelashes then you may like this product. I hate having to wipe most of the mascara off of the wand before applying it to my lashes to avoid the clumps.It is definitely water-proof and does not dry out and flake off as the day wears on.The brush is so large around, that it makes it difficult to cover your lower lashes without getting it all over the skin around your eyes.It DOES thicken your lashes, NOT 15 times as advertised – then again the language used in the add says “Fast charging volume that gives 15 times the impact on lashes” and what does that really mean? As I said the thickening is at the expense of clumps. It does not lengthen, but then it doesn’t claim to -I just thought I would throw that in so there are no misunderstandings.

Marietta New Market, TN

Loréal Power Volume 24

I have been using Covergirl 24 hour Lashblast and love it but decided to try this one because it was on sale. It is a very good product like the Covergirl. Holds my curl all day, very dark, and removes with the same routine I normally do without loss of lashes. I have EXTREMELY straight lashes, they’re long but hard to curl and never usually hold the curl with drug store mascaras until CG’s 24 hr Lashblast and now this. I have been stocking up on these 2 products when they are on sale or BOGO with coupons.

Jayne Sweetwater, OK

Love this mascara

I love this mascara. It goes on smoothly, no clumps! It separates my lashes and does not smudge. Love it!

Karina Petoskey, MI

Good Product, Bad Applicator

This mascara is very durable and stays moist and creamy. It does not seem to lengthen your lashs but it does make them appear thicker. I really don’t like the applicator brush. It does not separate your lashs and if your not careful you will get big blobs of mascara. All you can do is get the blobs off as best you can and reapply. It lasts until I want to remove it and it takes a little patience to get your lashes clean at night even with a good remover. I liked the Revlon I was using but was having an allergic reaction to it. If this one had Revlons applicator it would be the best.

Claudine Edenville, MI

BEST Mascara for Thick & Long Lash Look

My daughters and I have been using this mascara for the past few years. I like the waterproof one because it doesn’t smear and it comes off easily at night with mascara remover or even soap and water. Terrific product.

Sherrie Shevlin, MN


Product is clumpy straight out of bottle.No method of brush removal could control or limit this.Went on eyelashes just as clumpy.Brush design allows too much product to stick to it and does not apply well at all.Power volume is great if it looks nice. This was volume for the sake of volume not looks.

Bertie Lindenhurst, NY