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L’Oreal Paris Voluminous Naturale Mascara, Blackest Black, 0.28 Ounces

L’Oreal Paris presents voluminous naturale mascara, for lashes with natural-looking volume and perfect definition. The lightweight volumizing formula glides on smoothly and evenly to enhance fullness. The volumizing definition brush perfectly builds and defines lashes, for a clump-free, defined lash look.

Key features

  • Lightweight volumizing formula glides on smoothly and evenly to enhance natural-looking fullness and perfect definition
  • The Volumizing Definition Brush perfectly builds and defines lashes, and the built-in Clean Sweep Brush System wipes each and every bristle perfectly clean, for an even, clump-free application
  • Ophthalmologist and allergy-tested; suitable for sensitive eyes and contact lens wearers
  • Fragrance-free
  • Waterproof mascara

Honest reviews


My quest for the perfect mascara continues…

I have short, thin lashes, and I have become slightly addicted to trying new mascaras in a never-ending quest to find the “perfect” one. Most recently, I tried another L’Oreal product, L’Oreal Extra Volume Collagen Washable Mascara – Blackest Black, and although that seemed to work pretty well for me in the beginning, I found that 1) the brush, which picked up WAY too much product, drove me crazy after awhile, and 2) the mascara began to dry up after only a few months of use.So, on to a new mascara! I decided to give L’Oreal another try, mainly because I went to the store and most of their mascaras were on sale. I was uncertain about which one to choose, but eventually, I decided on L’Oreal Voluminous Naturale for two reasons. First, I like the idea of a more “natural” look; one of my favorite mascaras in the past has beenMaybelline Full ‘N Soft Mascara, Very Black – .28 oz(in fact, I almost re-purchased it this time, but for some stupid reason, I keep trying other products), so I was hoping that this mascara would be somewhat similar. Also, on the packaging, it specifically stated that this mascara uses a “wipe-clean” style brush, which I was very glad to read–as noted above, one of my mascara pet peeves is getting too much product clumping on the brush.When I got this mascara home and took it out of the package, I was a little disappointed to discover that the brush is one of the more modern plastic ones rather than a traditional style. Initially, I had thought that these newer brushes were a great innovation, but I’ve come to believe that they cause more clumping and that they fail to create fullness in the lashes. In using the mascara, I do seem to be able to create decent length, but very little volume–quite surprising for a product with “Voluminous” in the title! Furthermore, to make this mascara noticeable, I really have to work at it, applying several coats; also, I’ve had a bit of a problem with initial smudging, as the product does not dry as quickly as I’d like.So, all-in-all, I’d say this mascara is decent, with some redeeming qualities, but it is not what I was hoping for, and definitely not something I would repurchase. The search continues!

Gayla Maricao, PR


I am the person that buys mascara weekly trying to find the right one. I think I finally did when it comes to volume. Love the brush and the way it applies.

Olivia Bonham, TX

Take caution before buying from this seller.

I’m not sure if I received an old mascara but when I got it, the product inside was so hard it was difficult to put in and take out the mascara wand. The bristle of the mascara wand broke off inside the tube when I tried to take it out. Needless to say, I’m disappointed and feel I got something that they probably knew they shouldn’t be selling. Won’t buy anything from this seller again.

Margret Atmore, AL


I’ve always used L’Oreal mascaras, but this one was absolutely horrible. I don’t know if the product was old or what the issue is, but when you pull out the wand, you can’t get it back in the tube because the brush is so flimsy that it bends and wiggles like something out of a joke shop. I bought two from the same seller and had to throw both of them out because the wand wouldn’t go back into the tube. I have never seen this happen with any mascara in my life. Do not buy!

Elaine De Witt, NE

L’Oreal Paris Voluminous Mascara

I love this mascara and wear it every day. It comes off easily with soap and water and/or eye makeup remover. However, the ones I received lately seem rather old. The mascara is flaking off; it seems to be dried out.

Carrie Grover, NC

Perfect simple mascara

Light coat, does a great job to separate the lashes. Does not clump! Flexible brush. Allows you to get great coverage on inner lashes and lower lashes. It elongates and thickens without being very dramatic. If you’re looking for something simple, this is the one for you.

Jo Riddle, OR