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L’Oreal Paris Infallible Le Rouge, Intensely Mauve, 0.09 Ounces

Take your lips to the next level with Infallible Le Rouge. This revolutionary and innovative formula delivers bold, luscious color that lasts all day long, making it the ultimate beauty indulgence.  Infallible Le Rouge Lipcolour offers up to 10 hours of vivid, hi-definition colour and shine, while hydrating Vitamin E keeps your lips moist and comfortable. Discover the truest color payoff in a creamy, conditioning base.

Key features

  • Bold, luscious lipcolour formula that lasts all day
  • Enriched with Vitamin E in a creamy, conditioning base to keep your lips moist and comfortable
  • Up to 10 hours of vivid, hi-definition colour and shine

Honest reviews


Best lipstick

I just bought this because they were having a special and it is wonderful. My lips are not chapped. It goes on easy and dries to a wonderful finish. If you eat something it will come off but not like other people have stated. There is still a tent. I plan on getting a least 3 more colors. I have two now: ravishing red and pink. I luv them.

Araceli Irvington, IL

Loved all 4 colors I bought!! So rare!!!

I love Gwen Stefani. Of course when I saw her commercial for this lipstick, I HAD to get some. I can’t help it.After having difficulties finding this locally, I ordered 4 shades from Amazon: Everlasting Plum, Eternal Rose, Perpetual Peach, & Forever Fuschia.I can’t attest that the color lasts for 10 hours. I tried Everlasting Plum on without any type of lip balm or conditioner underneath and the color was more brown than plum. It also made my lips look very small and a bit dried out…they were not dried out or chapped. I anticipated that this might happen-it’s the case with most longwear lipstick- so I’m not disappointed. This does keep me from offering 5 instead of 4 stars because it’s advertised to keep lips moist and comfortable and I didn’t experience that at all.I then tried it over my usual lip conditioner and it looked fantastic. This time I could see the plum color and it wasn’t brownish. It also had a nice shine to it. It lasted all morning…until I ate lunch. It also rubbed off on my coffee cup. I’m attributing this to the fact that I used it over lip conditioner but that is what I will always be doing.There was no unusual smell or taste to the lipstick which scores HUGE points.I’m happy with the other three shades as well.Forever Fuschia is bold and bright. True to the fuschia color. It makes a statment and I love it! A great alternative to red red lips.Eternal Rose is a favorite. It’s the perfect rose. Not too pink. Not too brown. Not to bright. Feminine and natural looking. I gravitiate to this shade on most days.I was suprised with the Perpetual Peach. I can never find a peach I like. This was ideal. No frost and great balance of color. It is peach but with enough pink that it doesn’t look orange at all. It is actually a nice neutral shade and I can pretty much wear it with any color.The containers have a clear portion so that I can easily distinguish between colors without uncapping or trying to read the tiny print on the bottom. The container is also made where the lid and base connect like a lock and key puzzle. This helps keep the cap on if the tube gets loose in my purse. No accidents or waste.Overall, I love the L’Oreal Paris Infallible Le Rouge Lipcolour. I’d like to try more shades when I can actually seem them in person. I took a huge gamble choosing 4 shades I’d never seen before and am very pleased with my luck. It will be a couple of months before I need new lipstick and maybe by that time the product will be in my local drugstore.Even with the somewhat pricy cost of each tube, the results are so pretty that I would still recommend without hesitation-just remember to use a lip balm or base underneath to prevent dry looking lips.

April Brookton, ME

Stunning red

Good quality, great color, especially as a gift for girlfriend, wife. I do love the quality, shipping. Recommend this one

Anita Roaring Springs, TX

Pretty good (for Perpetual Peach)

Nice lipstick. I love the color – it works GREAT with my fair skin, strawberry blonde hair and grey-green eyes. In fact that is the first peach color that I like. The color is soft and not too bright.The only reason I gave it four stars only – because of its staying power – it is not really long lasting as advertised. It will survive a cup of tea/lunch if you are careful enough but you’ll have to reapply later anyway. Overall, I find it pretty good for a lipstick under $10.

Lizzie Luning, NV

Best lipstick that doesn’t feel dry

Love this lipstick. It does stay on for a while. Doesn’t last as long as the other types, but it feels like regular lipstick without feeling dry and cracking. Absolutely love this color. Problem is, it seems that they are no longer making it. Can’t find it at any of the local stores.

Muriel East Boothbay, ME

L’Oreal Forever Frappe

Love this product! JLO wears this color and brand. I want that natural look and this is it. Goes on smooth and stays that way. I recommend this product and the seller.

Clara Kinston, NC

Pretty colrs

I purchased Enduring Berry and Forever Frappe. Very pretty colors. Nice packaging, not shiny, not matte a true lipstick consistency (sounds stupid that I would add that but you would be surprised how lipsticks vary). For me the colors were buildable, not very pigmented on first swipe, which I like but gives you the variety of multiple tones. The Forever Frappe is a good nude for me (a lighter skinned african american) while the Enduring Berry is just a beautiful berry with more pinks than purple, more pink tones than purple. I think the colors would be perfect on a multitude of skin tones. I’m sure it will be a more lasting color if you don’t eat anything with oils or grease. I would definitely purchase this product again in different colors.

Rena Scott, MS

More of a coral color than summer rose

The Summer Rose color is more of a coral color, so if you have dark or olive skin coloring, it would be nice on you. I am pale with cool undertones, so it is not the best on me.

Twila Bluewater, NM

L’Oreal Paris Infallible Le Rouge Lipcolour, Charming Lilac

PRETTY COLOR NOT OVERWHELMING IN BRIGHTNESS. I recomend this to all my friends and family it is BEAUTIFUL and last great.

Carissa Beech Island, SC

Long lasting

This is a long lasting lipstick. The first that actually stays longer than 6 hours. Does not smudge at all.

Delia Fargo, OK

Infallible Results

Item: Infallible LipstickBrand: L’OrealPurchased in storeReviewI personally liked this lipstick. It has many great colors to choose from in store, it goes on easy, stays on long, and has a waxed sensation like that of chap stick. It makes my lips feel great.Positives-Great Color Choices-Feels Good-Goes On Easy-Long Lasting ColorNegatives-Price Tag-Annoying To Close Case-Cap Comes Off and Breaks Too Easy in Ones Purse/Makeup Bag

Simone Chapmanville, WV

Not the product I ordered

I am not happy, I previously order this lipstick and it was great, I re ordered with amazon and it is a different lipstick, and color strain, the one i wanted was 20K00 814 forever frappe, and I received 2OL201 forever frappe, and there is no link for return, I actually ordered four and they charged me twice, then credited one back, and shipped in two deliveries, very disappointed

Priscilla Henrietta, NY

Not the correct shade

This wasn’t the right shade. I have been wearing this lipstick ever since it came out and this was significantly more orange. Even the tube looked different. I just bought a new tube ad CVS and the color matched my older one, so L’Oreal hasn’t changed the formula. Perhaps this was a bad batch? or an error at the factory? Amazon issued a refund quickly–so bravo for their customer service.

Jerry Richland, NJ

Loreal Infallible le rouge “Perennial Pink”

I’m really pleased with this lipstick. Long-lasting, at least for four hours or more. Goes on smooth and stays on. Not too creamy or sticky, just right! I absolutely love the color Perennial Pink. I am blonde and fair-skinned so a bright color is too much. This is a very delicate pink, but you will see it, it’s not a nude shade…very lovely and sexy.

Tracey East Rutherford, NJ

Eternal Rose is a winner!

I bought L’Oreal Paris Infalible Le Rouge Lipcolour in Eternal Rose after seeing it on Kate Beckinsale in Allure magazine last year. I’ve worn it off and on for months now and finally decided it was worth reviewing. Not only because the formula lasts through a lot but because this color is awesome, I really think it would flatter most women who look good in shades of rose.Ultimately, what made me decide I loved this lipstick was that I went out to a party where I ate saucy meatballs and drank wine and such. When I got home and got ready for bed my lipstick was still there! I’ve never had a lipstick last through messy foods and a couple of glasses of wine. I will be on the lookout for other great colors because this licolour really is infallible. 🙂

Effie Greenville, UT

Great price

This is a nice lipstick that stays on well. It’s also inexpensive. But be warned it goes on dark. And not all that much amber in it. More of a deep red raisin color.

Patsy Proctor, AR

Looks nothing like the picture

This came super late and looks nothing like the picture. I actually originally thought they gave me the wrong color. Plus no returns.

Wilma Memphis, NY

dry up my lips

I bought the “Lingering Mocha” and “Opulent Organza”, their colors are beautiful on the picture shown but when I received them, they are way too dark and their texture is very sticky, somewhat frosted that feels heavy on my lips. They are both moisturizing when applied at first BUT after an hour or so, they start to dry up my lips, its like I’m wearing an old stock lipstick.

Sabrina Raritan, NJ


This lipstick does not dry lips yet it stays on for hours and hours. Even though it’s a dark color, I only apply it once in the morning and once after lunch (though I probably don’t even need to re-apply).

Adrian Troy, ME

Loreal le rough l/s forever frappe

Loreal lipsticks are one of my favs in the drugstore. This was my first time trying a le rouge l/s. I love this color because it is an everyday wearable pinky brown nude. I really like this l/s because after it dries it really doesn’t transfer, kind of like a revlon colorstay lipstick but I do not like those. I will repurchase more le rouge lipsticks. The only thing I didn’t love was the packaging. I think it is nice, but it feels plastic and like it could break easily.

Cherie Montoursville, PA


This lipstick goes on so smoothly. And it last until you take it off. May need a touch up after eating but that’s it.

Ashleigh Fannettsburg, PA