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L’Oreal Paris Colour Riche Anti-Aging Serum Lipcolour, Desperately Mauve, 0.13 Ounce

Kiss the signs of aging goodbye. Our best selling lipcolour is now available with anti-aging serum! color riche anti-aging serum coats your lips with rich, creamy color and it’s enhanced with L’Oreal’s exclusive anti-aging serum, including ProXalyne, Collagen, Hyaluronic micro-spheres and Glycerin which can help create younger-looking lips

Key features

  • Packed with advanced anti-aging ingredients
  • With an anti-aging serum this powerful, lips see immediate, visible improvement
  • Made in Paris

Honest reviews


Lied to by other buyers of this product

Was told by other buyers that this product was transfer resistant but low and behold it gets all over everything! I bought it only because of that so called fact like turned out to be a lie. To me lipsticks that aren’t transfer resistant are a total waste of money because you have to keep reapplying them a hundred times a day.On the other hand it is a beautiful color and it has this plumping feel to it on your lips.

Luisa Pontiac, IL

L’Oreal Berry Royale

This lipstick goes on smoothly and stays on much longer than other lipsticks. This is kind of a mauve/pink color that is creamy, not frosty.

Elisabeth Lawrence, MI

Just OK

I did not like the product but since I purchased more than one I gave to my granddaughter did gave to her and her girlfriend.

Kaitlin Grantsville, WV

My lips pealed.

The color is so pretty, but when I applied it my lips started to pill a fewminutes later. It dried my lips so badly that I decided do not wear thislipstick again.

Christian Apalachin, NY

great color and great lipstick, makes lips feel very smooth

I love this lipstick because not only is the color great, but it leaves my lips feeling soo smooth, and it doesn’t settle in any of the creases, or if I have chapped lips, it doesn’t show that more (which most lipsticks do with chapped lips…), and it seems to even heel my chapped lips, and when not chapped, it seems to condition them to be smoother, even when not wearing the lipstick! it doesn’t smudge and it stays in place, long lasting color, a great overall lipstick. I have ordered many more of these in different shades, and I use this lipstick (in some shade) more often than any other! I do recommend this lipstick!

Bobbie Pontiac, MI

Very excited about Berry Exciting

I absolutely love this lipstick. I got Berry Exciting. It is a very subtle color, which is what I like. Typically, berry lipsticks I’ve gotten tend to be more wine or even more of a fushia color then berry, but this truly is berry. And the price is great for the product. Since it isn’t a "color stay" that stains your lips, you will have to reapply if you take frequent drinks, etc. But ultimately it wears for quite a while so you don’t have to constantly reapply!

Frankie Cape May Point, NJ

Love it!

I absolutely love this lip stick. The color and the lip stick come as shown. Also, it doesn’t get all dirty inside when you close it. For me that is always a plus. I recommend it.

Louella Wagner, SD

not the color i thought

I’ve noticed the color on the screen is never really the color it shows but still nice color and feel but smells old and cheep not a fan won’t buy again

Kristi East Lansing, MI

loreal lipstick

The color is very pretty. It stays on a very long time, It is a very good lipstick and I highly recommend it

May Red Cloud, NE

Pretty Color

I love this lipstick and its color. I have purchased several colors and I love the smooth feel it gives me.Really goes on pretty and it seems to stay on pretty good. Not like the 12 hour does,but for a regular lip color its great.

Ivy Newcomb, TN

Very Moisturizing

I bought this one on a whim and was glad that my spur of the moment purchase worked out for the better. The product is good for the price, it keeps my lips moisturized and the color stays on for a couple of hours before I have to re-apply.

Lenora Rockfield, KY

okay color

I bought this for my mom and she wanted to try something different. Let me say that she has been wearing red lipstick, everyday for the past 30 years. So when I got her this, she didn’t really like the color. It wasn’t ugly or pretty, it was just okay to her.

Maude Perry, MO

Drier than expected but useable

I found this both darker and drier than I expected. But it is useable. I just add Vaseline to the center of the lip to make it feel better.

Teresa Candor, NY

Great Lipstick

I have searched for this particular color because I liked the one I had. I was so excited to find it on Amazon. It arrived in perfect condition and is just like I was expecting.

Lorrie Watton, MI

Not the color or texture I expected.

This is a much more orangy color than I thought it would be…Nice lipstick.. Not sheer, not heavy. Seems to provide good moisture.

Connie Pansey, AL

goes on smooth, moisturizing good color

this goes on smoothly, doesn’t clump up or dry out lips. it’s moisturizing and pretty true to color – mine has a tiny bit of sheen when on the lips- it’s not matte.

Lindsey Coles Point, VA

Keeps lips moist while adding a pop of color

I bought this lipstick in Seductive Pink and Berry Royale and I love them both. The anti-aging serum in the center of the lipstick really helps keep lips moisturized and minimizes lines and creases in your lips. The pink shade is a little more shimmery then I had expected but it looks almost like a redish berry color when it is on. It looks like a lipstick and gloss in one which is just excellent. The berry shade is a little more matte and creamy looking on your lips. The color is a little more pink then berry but it looks very classy. The lipcolor stays on for hours and it gives your lips a bold pop of color, while still looking classy and natural enough to wear to work. I would definetly recommend to anyone who wants a little moisture added to their everyday lipstick.

Elinor Twig, MN

Loving this colour pink

I bought this lipstick in the color Pucker Up Pink. I’m very satisfied with my purchased and the price was outstanding for such a great product. My lips feel very moisture and smooth. I have gotten so many compliments on this colour shade of pink. This colour pink is a medium shade pink and looks great with my caramel complextion. I think the Anti Aging serum in this lipstick, is what keep your lips feeling moist and not crack or dry looking. I will definitely be buying more colours at this affortable price. I recommend this lipstick to anybody who wants great looking lips and affortable price.

Magdalena Cairo, NY


This is perfect. Such high quality for such a low price, it makes my lips feel plumper and fuller and they look it, too!

Dayna Oakwood, TX

Pink passion

This product has a luxurious feeling, creamy, and hydrating formula to the lipstick. However, the color pink passion that I ordered was VERY frosty and not for me at all. Therefore, I must minus a star. If you do not like frosty finishes then I wouldn’t recommend it.

Amy Duke, OK

Good but Not Great

I can’t really say either way what this lipstick does to prevent signs of aging but it is decently moisturizing. The color gives decent coverage, a little lighter and pinker than I thought it would be based on the label but that might be due to the lighter colored center. It’s not terribly long lasting but all in all it exceeded my expectations for the price I paid.

Manuela Tiff City, MO

Great color

I ended up stocking up on this color since I love the color and the texture – it really is becoming on me so am very pleased.

Frieda Painesville, OH

Like the color

True to its color. And I like it. This looks like you’re wearing a lip balm and a lipstick at the same time so u don’t need to use a lip moisturizer or a balm to look your lips shiny or wet or moisturized. The reason I gave it 4 stars is that it doesn’t look good, the fact that it’s loreal. It looks like it came from a stock of obsolete items.

Johanna South Woodstock, VT


I like the color, but this product burnt my lip,so I stopped use this product.smell like perfumery. there are many positive comments but, I don’t think it is for me.

Casandra Nineveh, IN


you have to make sure you line your lips so it won’t smear. But for the price you can’t beat it

Martina Davidson, OK


The tone of the red is perfect for all year round. You can wear it in summer and winter. I wear and have many shades of red lipsticks from Mac, stila, revlon, etc. but I reach for this one the most.

Cheri White Mills, PA

Best Ever Lipstick!

Great deal on Amazon~Best lipstick I have ever worn~it is beautiful. The moist, velvety feel of this is amazing & the colors are so vivid and not to dark….love this….buy it….you will not regret it. I am 66 years old & have bought many lipsticks….just discovered this….so girls you’re never to old to try something new….it’s fun!! Thanks Amazon

Juanita Hamilton, TX


Nice color, didn’t do anything special…

Hope Supai, AZ

Pretty color and moisturizes lips

Nice lipstick. Very pretty color — seductive pink, but doesn’t look good on my skin tone so I mix it with other lipcolors. It’s moisturizing and feels good on the lips, like you’re putting on vitamins and nutrients. Recommend but for myself, I’d buy a different color.

Selina Scipio, IN

Feels Great

This is a very nice lipstick, goes on smooth, and lasts a while. Highly recommended if you suffer from dry lips — it works great for smoothing any lines. Your friends will compliment you on the color:)

Martina Rosendale, MO