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Joico Color Endure Violet Shampoo, 10.1 Ounce

Joico Color Endure Violet Shampoo is for toning blonde or gray hair. Contains a maximum level of violet dye load to ensure maximum toning and neutralizing. Tones haircolor immediately following any highlighting or blonding services.

Key features

  • Ensures maximum toning and neutralizing
  • Tones hair color immediately
  • For toning blonde or gray hair

Honest reviews


Extremely effective!

This is a VERY effective product.I urge you to consult with a haircare professional before using it on your color-treated hair before using it. The only reason is, the woman who does my hair could see gray spots after me using it four times… spaced out in a span of two weeks.It truly helped the brassiness in my hair, so this is nothing bad on the product. The every day human eye could not point out any odd color in my dyed blonde hair. Just to let you know this part!Otherwise, I love this product!

Jade Green Sulphur Springs, WV

Best purple shampoo

BEST PURPLE SHAMPOO! It’s DARK purple, smells amazing!I used this on just bleached roots (end were white with a little brass to them) and it turned my hair grayish white! Followed by a shampoo & conditioner, it knocked some of the gray out.Recommend to anyone with blonde hair!

Charity Deer Creek, MN

violet heaven

Joico Color Endure Violet shampoo is really very good. It’s suppose to wash out the red and orange brassy tones in blonde hair. I tried it because my blonde hair looked brassy. It really washed out the brassy tones that were there before. I like the color of my hair now. It made it more ashe tone. looks incredible. The reason I gave it 4-stars is because it did not moisturize my hair like Joico shampoos usually does. It did do what it say.

Estela Abbeville, MS


I use this with the color endure conditioner and it takes away the gray. It has a very nice consistency.

Madeline Ingram, KY

Wow, love it

I’m actually very surprised at how well this shampoo works. I use it once a week, sometimes twice, and my hair color is not brassy at all. My boyfriend compliments me on my hair color more often now.

Iva Conroy, IA