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John Frieda Root Awakening Hydrate + Nourish Shampoo 8.45 oz

Nourishes and protects color treated hair. A light daily conditioner formulated with botanical complex of sunflower seed, nettle, rosemary, and protein to help moisturize and detangle for softness, radiance, and manageability. Seals the cuticle to help lock in color and intensify shine. For all types of color-treated or permed hair.

Key features

  • This formula, with invigorating Peppermint Extract, promotes healthy hair with a refreshing boost of moisture for hair that’s softer and more stylable
  • Refreshes the scalp by cleansing and soothing it with nourishing moisture and Eucalyptus

Honest reviews



I love washing my hair with this shampoo!!! I have miserable curly dry colored damaged hair and now its soft silky and shiney!!!! So many compliments!!! Amazing product!!! I had highlighyed my hair eight months ago… My color is still rich and gorgeous looking !!! Usually after a month the color fades and my hair looks very damaged and ugly!!! Im a brunette with long hair and slow hair growth. So the natural hair color coming in at the roots blends in well … Only four inches probably grew anyways!!! Hope they never discontinue this product!! Tired of expensive products that dont work well for my hair type!!!

Robert Gratiot, OH

Great aroma, good shampoo

This shampoo smells great! Feels invigorating on the scalp. I didn’t notice any nourishing benefits, but I have extremely dry, damaged hair from overprocessing color dyes. If your hair is "normal," I think this would be an excellent shampoo. I detracted one star because it didn’t really change my dry, damaged hair.

Eunice West Mifflin, PA


I tried lots and lots of very expensive and not expensive at all shampoos, but i dont remember my hair so silky and shiny after using this shampoo and conditioner. I cant stop making pictures of my hair…i love it! Hair feels very clean even after i use the conditioner on my roots. And this shampoo makes hair feel very clean and my scalp is tingling. I feel like my hair is coming back to life!!!!

Noemi Odanah, WI

Good prive

I have been using john frieda products and they were good and perfect. I decided to change for this one, my hair hasn’t been feeling very good using this one.It was a ok smell in the shower and a good lather.

Cecile Estherville, IA


Love this line of products. The shampoo especially keeps my hair so clean and fresh! I have tried to find this in stores, but haven’t had any luck.

Myrtle Nipomo, CA

This is a great shampoo

This shampoo is gentle, yet it cleans well without stripping the color, for those of you who color your hair like I do. A little goes a long way. I will be purchasing this shampoo again, and again.

Jaime Warm Springs, GA