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It’s So BIG Volumizing Mascara

After years of disappointing mascaras, that failed to deliver what they were supposed to do, I searched all over the world to create a mascara that gave me BIG volume. Working with the top cosmetics laboratories, I formulated the perfect volumizing mascara that didn’t smudge and can be worn all day. I wear this mascara to the gym (shhh, it’s a secret!), and it will not budge even after a long run or spinning class! The secret weapon: The hourglass brush shape, with its long and short bristle pattern, delivers just the right amount of mascara to each lash (like magic!), watch your lashes grow BIGGER with each layer. We are proud to be cruelty-free!

Key features

  • A unique formula that lengthens and curls your lashes, without smudging! Easily removed.
  • CRUELTY FREE. Beauty without Bunnies (PETA) registered.
  • WANT TO TRY A SAMPLE BEFORE BUYING? Please contact us (Elizabeth Mott)
  • NO RISK, MONEY BACK Guarantee: We back our products up with a 100% money back guarantee. No risk to you when you buy! If you are not completely satisfied, simply contact us and we will give you a full refund, no questions asked. As a small, indie beauty brand, our #1 priority is to make sure our customers are completely happy.
  • Hourglass brush shape (long and short bristle pattern)

Honest reviews

★★★★★

Disappointed.

I am highly disappointed with this Mascara. Currently, I use "They’re Real" by Benefit, and I love it, but I feel that a tube of that stuff usually lasts me 2 weeks before it starts having to take alot more coats. Anyway, I was looking for something that I felt would take forever to put on and wouldn’t start dwindling in 2 weeks. I’ve currently tried putting on the mascara and it makes my eyelashes long but thick. I sat on my eyelashes apply coat after coat for 20 minutes! 20 MINUTES!!!! and nothing. Am I missing something? am I not doing it right? I don’t know. I paired it with They’re Real and it looks great and better. Just sucks.

Corine Cole Camp, MO
★★★★★

FINALLY!

I had never seen this brand anywhere, so when this showed up in the "you might like this" section while I was shopping on Amazon, I read the reviews and decided to take the chance. I have tried literally over 50 mascaras in my 63 years. Most have left me dis-satisfied, hence trying to find something better. I really like this mascara. It doesn’t clump, and it does not smear or leave racoon eyes. Washes off easily with soap and water. As I apply several coats my lashes are fuller and longer. I have already ordered a second tube.

Madelyn Mount Calvary, WI
★★★★★

Disappointed

I had BIG hopes for volume from this mascara, but in my opinion, it does not live up to it’s name. I will say it doesn’t seem to clump, and it may give you a little more length, but definitely not big volume (even after several coats). It’s difficult to make it more than 2 coats anyway without my lashes ending up stuck together (maybe you create volume by making one big eyelash)? 😉 The brush does not help to separate them, it usually contributes to the problem. For volume and lash separation with a good brush, I’m sticking with my Max Factor False Lash Effect mascara. If you want less volume but little clumps, then this may be the mascara for you. For now it’s become my "first-coat-only" mascara (so it doesn’t go to waste), then I use Max.

Debora Arthurdale, WV
★★★★★

Dissapointed

With the high praises i was really dissapointed in this. It goes on great, but by the end of the day it starts to flake. Especially if i rub my eyes. You have to make sure you take it off with eye make-up remover every day.

Ashleigh Vestaburg, PA
★★★★★

dissapointed

This mascara was very sloppy and did not add volume at all. It was super clumpy and overpriced and I have long eyelashes but it looked like a clumpy mess!!!

Gale Naples, NC
★★★★★

Would not buy again

I usually purchase Clinique high impact at the Clinique counter, but was lazy and thought I would try this because of comparable price and good ratings. The mascara I received was on the clumpy side and difficult to apply. I will not repurchase.

Karina Pettus, TX
★★★★★

Expensive and smudges

This mascara was WAY too expensive. I was extremely disappointing in the look I got out of this as well as the finish, its constantly smudging and flaking. Makes my lashes look like insect legs after 1 coat and gets all over my eye lid when applying.

Leeann Chappell, NE
★★★★★

Doesn’t live up to the hype

I was really disappointed in this mascara. I don’t have an issue with the length of my lashes, which is why I’ve been searching for a ‘volumizing mascara’ that would give my eyelashes the appearance of being fuller and thicker. This mascara does not deliver. The picture on the side of the box shows a women’s lashes with 2 coats versus 10 coats – I’m sorry, but I am not putting 10 coats of mascara on my eyelashes to get the fullness I’m looking for. If you have short lashes and are looking for something to lengthen them, absolutely go for this mascara. If you’re looking for volume, I suggest L’Oreal Voluminous or Benefit BADgal Lash Mascara. And if anyone has suggestions for a volumizing mascara better than the two I already listed I would welcome them!**Updated 4/7/2014** I upped this from 2 to 3 stars because of the product creator’s customer service. Keeping such a close eye on reviews on a site such as Amazon and seeking to satisfy every customer, whether the product worked for them or not, is admirable. That being said, this product did not do for me what I hoped it would. There are plenty of satisfied customers on here that have stated otherwise, and if you’re looking for a new volumizing mascara and are comfortable with the price tag I say go for it. Unfortunately based on the results I received from use it is not a product I would repurchase.

Alyce Burlington, KS
★★★★★

Disappointed

I’m sad to say I didn’t like this mascara at all.After reading the reviews I was excited to try it, but it didn’t give me much volume or length which really surprised me. Especially for the price I was bummed for it to go to waste!I’m going to stick with Loreal Voluminous, you can’t go wrong with it!

Jamie Francisco, IN
★★★★★

Just okay

I laugh at the picture on the box,which shows massive volume depending on the number of layers you use. Great, except that doesn’t really work, because the product doesn’t layer well. Once it has dried, trying to put additional layers on is futile. Also, the brush is just weird. The round tip makes it difficult to get the inner corner lashes, and I have poked myself in the eye several times by accident. I don’t see how this design makes a difference. It’s okay but not worth the price tag.

Concetta Angola, NY
★★★★★

Rate a zero

I can’t believe the good reviews. I don’t get it! This is the worst mascara I have ever used. What a waste of money. Tarte is close to perfection in mascara, and defiantly volume.

Nannie Fultondale, AL
★★★★★

search and search but this is the one.

I have tried mascara from department stores, sephora, all the top brands and this is my favorite. It doesn’t smudge in humidity of Hawaii, comes off easily with soap and water or facial cleansing wipes, doesn’t irritate eyes or contacts, can apply natural look or lush thick lashes. I wish it didn’t’ clump so much the thicker I applied but I pinch the tips when it gets too clumpy and just reapply starting at the base to tip to give the tips a more whispy appearance. It also lasts longer than some of it’s more expensive competitors, I would say daily use will last 3 weeks or more.

Dolly Central, AZ
★★★★★

It’s a Winner

My wife (who is 50) decided to try this mascara after seeing all of the rave reviews on Amazon. It does not clump, it is easy to apply and goes on very very very black. My wife said that even with the best mascaras she often ends up with some spots of black or runny spots from her mascara after working all day and not touching up her make up. NOT WITH THIS. Not even a single smear under the eyes. My wife uses Lancome bi-facial make up remover, and says that this comes off without any problem. Overall, a great mascara that she will buy again.

Liliana Old Ocean, TX
★★★★★

Awesome

This is the best mascara I’ve ever tried. I used to actually use two different kinds to get the look I wanted, but with this I don’t need to. This makes your lashes long and thick, and does NOT smudge or flake! One coat for day to day, or layer it on for an awesome evening falsies look. Top all of that off with it not being tested on animals, and it comes off easy with makeup remover. I can’t say enough about this mascara, so just try it already.

Kelsey Piedmont, WV
★★★★★

Truly Smudge Free

I have killer allergies, contacts, and a seemingly unbreakable habit of rubbing at my eyes. This is one of the best mascaras that I’ve ever tried for keeping me from looking like a raccoon by the end of the day.Revlon Colorstay Overtime is also pretty good at that, but this mascara is more comfortable for me to wear. I think it may be a matter of fewer clumps or maybe just a more flexible texture.In terms of length and volume, it’s good. Not glam, but good…natural looking but better. That’s what I was looking for, so I couldn’t be happier. However, if you’re going for truly dramatic lashes, you might need to keep layering it on.

Vicky Minnie, KY
★★★★★

Great mascara, takes a minute to dry

Overall, a really nice mascara that coats evenly on both top and bottom lashes. It’s not a thick mascara (think long vs. fat lashes), but several coats gives a nice dramatic look.If you have hanging lids, be careful. This mascara stays wet for a minute or two, and if your lashes hit your eyelids, it will leave marks. I’ve learned to adjust, but probably won’t repurchase for this reason.

Hallie Newbury Park, CA
★★★★★

Glad I took a chance to try a mascara that declares volumizing results; they all say that – this mascara really does the job

Tried one coat of this – nice results;tried two coats – fantastic results.Got daring and tried three coats – knock-my-socks-off results!Typically, I would only want the look of two coats.Very dark black, rich texture that does not smudge or flake.Left it on over night to see if I would like a ghoul the next day and surprisingly there was little to no smudging. I then washed it easy off with my regular face cleanser. Very easy to remove. I’ve not experienced any allergic reactions.The brush along with the mascara cream seems to support the lashes curling. My lashes are medium thin but long. Now can they can look batting-the-eyelashes great! Great product that produces the results it promises. And, last but not least; no animal testing.

Nicole Sophia, NC
★★★★★

Long lashes, no smudge.

It makes long lashes, and lasts all night, even after 13 hours of work. I gave it 4 stars because it is not technically a waterproof mascara, and I find it pretty difficult to remove.

Savannah Belvidere, NJ
★★★★★

Good :)!

I’ve been looking for a new mascara that would1. not clump or smudge2. give good length and volume3. not make my eyelashes look like insect legsI tried the sample of this mascara today and it looks gorgeous on my eyelashes! I used Benefit’s BadGal mascara before, which is around this price range, and it doesn’t give my eyelashes the same volume and length. What I like most is that this mascara dries quickly and doesn’t smudge around my eyes. It doesn’t clump and it has a pretty easy application. $27 for mascara is pretty expensive, but I think I will purchase this mascara as my next go-to mascara.I requested a sample from Elizabeth Mott’s site and they ended up sending me all three samples, which is very sweet! I am expecting good things from this company.

Keri Port Royal, SC
★★★★★

OK

I have yet to find a mascara I really love. This one is okay. Have to seem to layer it a lot and just not as impressive as just some drug store ones I normall get.

Deanna Whitesboro, TX
★★★★★

BEST MASCARA EVER AND CRUELTY FREE!!!!

FINALLY I FIND THE PERFECT MASCARA!THIS IS ONE SUPER LARGE SIZE MASCARA TUBE!LOTS OF MASCARA INSIDE, NO SCRAPING TO MAKE SURE YOUR WAND IS LOADED.I TOOK A CHANCE ON THIS AND I AM SO GLAD I DID.TOTALLY HOOKED ON HOW WELL MY LASHES LOOK AND FEEL.NO CLUMPING- NO IRRITATION OR BURNING…….. AND IT LASTS.ONE NIGHT I FELL ASLEEP WITHOUT REMOVING MY MAKE UP( I KNOW DOING THAT IS A NO- NO), AND THE NEXT DAY MY LASHES LOOKED LIKE I HAD JUST DONE THEM.***NOTE****I BOUGHT THIS MASCARA AND ALSO USED IT WITH A EYE LASH CURLER I AM NOW ALSO HOOKED ON THAT IS AVAILABLE ON AMAZON CALLED: *WHIPLASH EYELASH CURLER*At first, I thought it might just be an overpriced eye lash curler, but no- it is worth every penny and worked great with this mascara.I will be writing a review on *WHIPLASH EYELASH CURLER* so check that out if you want to read more.I learned from working with the curler and mascara, how to make these two items work great together.

Minerva Goodson, MO
★★★★★

My favorite mascara to date!

This mascara makes my eyelashes fuller and longer, and, when paired with my trusty eyelash curler, my lashes have never looked better! My students even noticed… one of my 6th graders asked me what kind of mascara I wore the first day I tried this! And I always wear mascara every day, it was only noticed after I started wearing this! Thank you so much for making such a wonderful product!

Virginia Haynes, AR
★★★★★

Darkens, lengthens, and curls – it’s true!

This mascara really is all its cracked up to be and well worth the price. Leaves my lashes looking fuller and curled. Definitely is the best mascara I’ve ever used.

Stephanie Nebraska City, NE
★★★★★

sold!

I’ve begun using this mascara, exclusively, because it makes my lashes come alive and there is no irritation. It stays on, no smudging or clumping off…and it comes off quite easily with makeup remover. I’m done with searching for the "perfect" mascara. I’ve found mine.

Monique Woodbine, MD
★★★★★

amazing!

I usually don’t spend more than 10$ on mascara but I love this product. I even fell asleep with it last night and when I woke up it still looked perfect!

Vanessa Wright, KS
★★★★★

The most amazing mascara ever!

I have extremely short lashes (I mean very short) and these make my lashes look really long and thick which never happens with any mascara. Because of that, I almost always use shorter fake lashes to make it look like I have anything. But I don’t need false lashes with this mascara because it looks like I have beautiful natural ones.Its really and truly amazing. It also lasts all day but is very easy to take off when need to be.Definitely a customer for life!!

Nannie Germantown, NY
★★★★★

Best Ever!

I love this mascara! It stays on and it doesn’t clump and it makes my lashes look long and full. Best one I’ve ever used and I’m pretty sure I’ve use all the ones Sephora carries plus half the ones in the drug store. I’m very happy with it. You have to use make up removeror work a little harder with the wash and warm water to get it off but I’m cool with that. No flaking. No smudging.

Justine Tivoli, TX
★★★★★

Best mascara ever!

This is the best mascara I have EVERY used and I am 62 so I have tried them all. It comes off when I take it off but I have never had problems with smearing or flecking. I am particularly impressed with the size it makes my lashes look with only two applications. I have short straight lashes and by brushing them up, without a curler, my lashes look five times their normal size. I also notice that there has never been irritation with this mascara. I only wish I had been able to use it for the past 45 years!

Lorie Melmore, OH
★★★★★

Beautiful

So I have pretty straight, hardly there eyelashes and this mascara changed that. I used to get eyelash extension but the price kept adding up and they itched and poked my eyes when they started falling out so I had to find a backup in order to keep my nice long, full lashes. This mascara went on smooth and never clumped, and instantly after the first swipe I saw a noticeable difference. Way more expensive than pharmacy brands but I would recommend it if you’re looking for quality.

Lenora Roosevelt, TX
★★★★★

This is by far the best mascara that I have used.

The wand has an interesting shape which allows you to really work the product into your lashes. One coat-it looks fab. But if you actually want to appear as though you have false eye lashes , this is the product. I used about 4 coats and I used an eyelash comb which I think is important to achieve that look. Much of the success of the product comes from how you hold the wand and manipulate it. I’ve already told a few friends about it. Would buy again and again.

Francesca Angoon, AK