Posted on

Fudge Clean Blonde Violet Toning Shampoo

Removes unwanted yellow and brassy tones from blonde hair, while smoothing and hydrating hair daily. Hydrating drink for thirsty hair & Guarana for hair strength.

Key features

  • Fudge Clean Blonde Violet Toning Shampoo (10.1 oz.)

Honest reviews



This is the best toning shampoo out there. I have dark hair, but my highlights tend to turn brassy and this fixed it. On top of that it smells great, and does not test on animals…what else could you possibly ask for!

Florence West Babylon, NY

Best toning shampoo I’ve found

Best toning shampoo I’ve found, and I’ve probably tried every one out there. Does seem to dry my hair a bit, but I feel like they all do. What I sometimes do is either mix it with whatever other shampoo I’m using at the time or wash once with a moisturizing shampoo and then wash with this. It will turn your hands purple but it comes out, really not a big deal. Might leave a purple tint on light blonds, but on my highlights it’s perfect.

Trudy Wakefield, LA


This shampoo is incredible. I cannot say enough good things about the wonderful color my hair has after I use this. I use it once a week and it has made my blonde hair pop. Love it and will repurchase.

Meredith Stanhope, IA

This is the best purple shampoo I’ve purchased to date.

Never buying a different purple shampoo again. This shampoo makes my hair so soft and healthy too! I don’t know why this product can’t exist in the U.S or Canada. Oh well, thank god for Amazon. Took a long time for this product to arrive (about a month). I’m going to make sure I order it well in advance.This shampoo is very potent stuff, it definitely makes my hair less brassy. Careful though, it can stain your hands and scalp. First purple shampoo to actually give me good results and I love the smell. I haven’t come close to a similar product in North America. I’ve purchase the AG, Aveda and other brands.

Lindsay Erie, PA

Love it

This shampoo is great for keeping out the yellow or brassiness associated with high lighted hair. I will definitely continue to use this product.

Felecia Helix, OR