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CHI Deep Brilliance 1/2″ Ceramic Ionic Flat Iron in Multiple Colors – Ionic Tourmaline Hair Straightener

CHI Deep Brilliance Ceramic Straightening Iron features a temperature control ranging from 160 to 410 degrees Fahrenheit. This tool performs up to 40% faster than many straightening irons available today. Ceramic is an exceptional conductor of heat. It maintains stability in ultra-high temperatures for faster straightening, locking in the hair’s own natural moisture. The straightener glides through curly and coarse hair without inflicting any damage.Features:1/2″ Ceramic Plates. Straightens hair up to 40% faster. High heat levels up to 410 degrees. Slim design to eliminate hand fatigue. Ceramic plates conduct heat and maintain stability in ultra high temperatures. Temperature dial. Ergonomic design. Ultra light weight. Great for short length hair. Ridged ends for stable grip. Also creates waves, curls, and flips. Includes 0.5oz of CHI Deep Brilliance Reflect.Dimensions:1/2″ Plates- All dimensions listed are approximations.

Key features

Honest reviews


pretty good

It straightens my hair really well and works great for short hair.There’s one thing that I don’t like about it and it’s that when you clamp it down, the base of the plates do not touch unless you squeeze it quite a bit. You can see the gap in the picture I uploaded.That said, it’s not a major problem, but more of a minor annoyance.

Kathy Manter, KS

You can do much better

I find this Chi iron mediocre at best. It tugs at hair, pulls, smokes… and the plates aren’t as smooth making it difficult to get a nice straight result. Personally I find all Chi irons highly overrated. In my quest to find a good iron with smaller plates to manage my short curly post-chemo hair (finally growing out enough to style) I compared this iron with the Croc- also sold on Amazon right now. The Croc beats this iron hands down. No pulling or tugging.. just smooth plates that are a workhorse for an iron this size. I can’t recommend the 0.5 inch Chi. Go for the Croc! I’m thinking of buying a back-up.

Earnestine Merrimac, MA


Worked when I first turned it on then died in the middle of completing my hair. It wasn’t in new condition because it didn’t come bubble wrapped like all chi flat irons I’ve had and seen… nor did it come with the included warranty… I returned it and had to wait 6 days for a refund. This seller should state if the products are used like this one was.

Ethel Cooleemee, NC


Best flat iron I’ve every owned.I would recommend this item to any and everyone!!!!!I am African American with course hair, and this gets the job done every time.It arrived quickly and was the exact item depicted.***6 MONTH LATER***Its been 6 months, and while I’ve put my flat iron through hell (I drop it once a day if not more) its currently at the end of its life span. I am debating on whether I will be buying a Chi again or a Bliss this time

Cora Monroe, WA


This will straighten your hair in one stroke. I love it. You can use it for big curls or small curls.

Jordan Burlington, CO


The flat iron is perfect, glides smoothly & gets the job done. I love Chi products & of course this one didnt let me down 🙂 it is GREAT for really short hair or tighter curls.

Gale Midvale, OH