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Chi 33512 Deep Brilliance Digital Titanium Hair Styling Flat Iron, Orange, 1 Inch

1” titanium plates glide smoothly through coarse and curly hair to provide even heat for consistent styling.

Key features

  • Adjustable temperature settings from 85 – 210 C / 160 – 410F to quickly smooth coarse and curly hair
  • Option to set a timer for the iron to shut off automatically using the mode button
  • Option to change the temperature setting from Celsius to Fahrenheit using the mode button
  • Convenient hanging loop allows for easy storage
  • Swivel cord moves during styling to prevent tangling

Honest reviews


great flat iron

This is a genuine Chi flat iron. I’ve had it a while now and it’s still working just as great as when I first purchased it, and the swivel cord is convenient and hasn’t frayed at all. I received it in the mail in a timely manner and have been using it just about every day since.

Elvia Gove, KS

Used the CHI Smart Volumizing flat iron, newer version of this…

I had high hopes for this flat iron. I ordered the newer version from QVC and it had some nice features… I have wavy coarse frizzy hair and thought this could work.I did not have any luck with this product. It did not straighten my hair in one pass… let alone three. And to get it reasonably straight I had to have the heat set at its max which is way bad for hair (especially if you are making 3 to 4 passes through it)!They say this will help hair retain moisture but i did not notice any of that happening.I just do not feel this was a good product for me. I have been using Helen of Troy hair appliances for about 10 years now and I feel I should just stick to those.

Deirdre Wittmann, AZ

Return policy

Purchased as a gift for someone not knowing it did not work and not realizing the 30 day return policy. So be careful when ordering gifts and the return policy

Veronica Sycamore, PA

Wife loves it

Wife was recommended this product by her hair stylist and was glad to get one. Works great and price was right. Product as described and recommend to everyone to try.

Kate Fort Monroe, VA

works great on one side and when it works

when I first used this just straightened my bangs worked fine few days later tried plugged in turned on few minutes later would not come back on even when pressing reset so I asked for return labels then I decided to try again and now it works but kinda scared to keep something that stopped then started again when new also noticed when using it seemed when clamped down uneven therefore when I straightened my hair it didn’t get all of it till I turned iron other way maybe I just recd a defective one but anyways sent it back today I really wanted to like may try to reorder if I don’t get another hs1 which I really liked but broke

Tonya Au Train, MI

Worked good at first not happy now

I bought this about a year ago along with the matching blow dryer. They are nice colors but highly disappointed in the quality. The silver around the LED temp. is peeling off, and the edges around the plates are discolored almost a scorched look. Way to much money for a crappy product. I am defently second guessing the AUTHENTICITY of the product. My hair dresser has had hers for more then 3 years and it is in great shape. Please second guess buying this purchase from or buy from a repitable dealer. I spend to much money on my hair and products for my hair to let it get ruined by poor products, and when you spend this kind of money it should last a long time like my solia that I have had for 3 yrs. I purchased this bec I wanted a 1 inch and since I also need something over 400 degrees figured this would be good since this is the same brand my stylist uses. UGH! It embarrasses me to show friends.

Edwina Barhamsville, VA

perfect for sleek supergroomed locks

this is a perfect grooming aid for hair that tends to be a bit frizzy and frazzled. The heat is high enough to straighten out frizz and give your hair the sleek groomed look you’re looking for. Highly recommended!

Tisha Masontown, PA

Absolutely Awesome!

I just recieved my Chi today (came overnight) and I used it right away. This is the best flat iron I have ever used. I am a former hairstylist, and I can say that this is definitely an exceptional tool!!! I am transitioning from relaxer to natural, 4b hair, and let me tell you, my hair is straight, silky, and does not feel dried out at all!! Thank you CHI! I will never buy another brand again. I also love the product sample that came with it;will be ordering that soon!!!

Nelly Tunnelton, WV

WAS Very Satisfied, Until…

I purchased this Chi on November 27, 2011. It is now December 29th and I went to use it this morning and it wouldn’t even turn on! What a time to break, right before New Years Eve! I tried pressing the reset button, even plugging into different wall outlets (thinking the one in the bathroom was not working properly). I was very satisfied with this Chi, until this morning. Now I’m on the hunt to find another one, maybe even go back to the Chi that isn’t digital, they seem to work forever!!

Tameka Mount Vernon, KY