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Axe Primed Just Clean Shampoo, 12-Ounce Bottle

Are you ready for anything? With a fresh scent and invigorating tonic, Axe Primed gets you a clean she’ll notice. For more touchable hair that girls can’t resist, follow with Axe Lure Just Soft Conditioner. Send the right signals.

Key features

  • Available in shampoo only
  • Fresh scent
  • Gives hair an invigorating feel
  • Cleanses hair

Honest reviews


A shampoo with no special features

This is a blue colored shampoo with little or no significant smell. It is somewhat more viscous than other shampoos but did not make my hair smell good or add new depth to it. The manufacturer’s strange marketing slogan doesn’t do anything positive to the marketability of this product. It says on the bottle “Get girl approved hair.” Direction: “Wash, attract, repeat.” Why would a man want a girl approved hair? A man likes to be himself to keep his own hair the way he likes it. I think this is just another shampoo added to an already crowded market that does not stand out distinctly.1.Just for Men Shampoo-In Hair Color, Medium Brown 35, 1 application, (Pack of 3)2.American Crew Active Shampoo for Men, Citrus Mint, 8.45-Ounce Bottles (Pack of 3)3.American Crew Daily Moisturizing Shampoo for Men, Normal to Dry, 15.2-Ounce Bottles (Pack of 2)4.Biolage by Matrix Color Care Shampoo 33.8 Ounces5.Nexxus Diametress Luscious Hair Thickening Shampoo, 13.5-Ounce Bottles (400 mL)6.Aveda Rosemary Mint Shampoo, 8.5-Ounce Bottles (Pack of 2)7.Redken For Men Go Clean Shampoo, 10-Ounce Bottle (Pack of 2)8.Matrix Men Active Control Anti-Dandruff Shampoo 13.5 oz (Pack of 2)

Saundra Soso, MS

Not impressed.

I really hate it when a product doesnt work as the ads intend it to. Great smell?? I am not really sure about that. You have to technically stick your nose inside the shampoo bottle to smell the fragrance.On the bright side, the shampoo is pretty thick, so a dime sized application was enough for my short hair. And it will last you a long time. I agree with the other reviews though. The shampoo does intend to dry your hair.

Helen Fairview Heights, IL

It Arrived!

I did not receive this item. It was requested along with a book. As usual, the book was received post haste. However, this item, being a non-book, would normally have generated the mandatory “out of stock” response to whatever I request that is not a book. When I did not get the mandatory “out of stock” response I thought a miracle would occur and I would actually receive something other than a book. But, it was not to be. Just a tease.Not being a member of the “in” crowd I never expect to get any of the usual “out of stock” items like electronics, exercise equipment, software etc. But a measly bottle of shampoo? Go figure.OK. After I posted the above a used bottle of the shampoo arrived. I say “used” because dried-out, caked shampoo was around the outside of the bottle. However, there was enough shampoo left in the bottle to get a shampoo. I suppose the used bottle was in response to the obvious glitch in the program that let me actually select something other than a book.Axe is a great name for a horror movie but a butt-ugly name for a product touted to provide the services of a pimp. I decided to test the Axe pimp qualities by shampooing and visiting a business establishment that had a staff of certifiable hotties. I entered and shook my Axed hair so as to permeate the premises with the aroma alleged to attract any or all of these hotties. Most of them ignored me although I noticed them giggling and pointing at me. When a hottie came over to serve me I gave her my most enticing look and she saluted me with the middle finger of her left hand and quickly departed. Real pimps have no need to worry about the Axe competition.

Gabrielle Awendaw, SC

Dried my hair out and what’s up with the smell?

The shampoo seemed very harsh, almost like washing my hair with hand soap; definitely needed conditioner after using it. The smell also seemed very strange to me (it really smells like the shampoo I use for my dogs); they try to sell it based on its smell driving women crazy but it smells pretty nasty to me (maybe if the women being driven crazy is a vet it’ll work.)

Lynda Silver Lake, NH

Off With His Head

I ordered this shampoo for my teenage son, but found its overpowering scent too much for my sensitive nose. I could smell him coming – and that was not a good thing.I asked him if he felt it left his hair clean, and he said yes, but a little dry.All in all, I would not recommend this shampoo.

Vanessa Saint Johnsbury Center, VT

Nice light scent, don’t use with dyed or dry hair

This is definitely formulated for men and targets normal to oily hair that has not been permed or dyed.In our family the hair tends to be dry and some of us have chemically treated hair. So, after we each tried it once, we converted it to a body wash and are quite happy using it in that capacity.We absolutely LOVE the scent.ETA: I forgot to mention that I love the “pop top”. You press a button on the side of the cap and it pops open. It is a very convenient design.

Rosario Woodville, WI

Little to no scent and dried out hair…

My husband used this shampoo and was impressed with it at all. Although he felt it cleaned his hair alright, he felt more strongly that it made his hair very dry (“like a haystack” is how he put it). Although I thought it smelled good out of the bottle, I could not smell it on his hair, even immediately after he used it. For a product like this I definitely thought the scent would (and shoul) stick around longer than opening the bottle.We would not buy this again.

Marcia Dillard, OR

just OK….too much blue dye

This shampoo smells OK. It did dry my hair out just a little. It is very blue….why use so much dye in a product we use on our heads? After using it a few times I give it only 2 or 3 stars now.

Rhonda Linden, WV

Axe Does It Again! Another Great H&B Product From Axe!

Axe Primed “Just Clean” Shampoo – the name says it all! This product leaves your hair super clean without stripping your hair, smells fantastic, looks beautiful and is packaged perfectly! I got this shampoo for my husband to use and I have used it also so that I may write a fair and objective review. The packaging/bottle itself is a great size, has a pop-up top button push feature and fits nicely on a bath shelf or in a shower caddy. The look of this shampoo is awesome! It is a deep sea blue with flecks of silver and it smells wonderfully fresh and clean. The scent is not too overpowering and just right. I also cleansed my face with the shampoo to see how it would handle the oil on my skin and it left my face feeling super clean without any harsh drying effects. No wonder this product is so good. AXE- the Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. Axe is the No. 1 male Anti-Perspirant Deodorant brand and shower gel in the U.S.So, of course, AXE and Unilever have just recently launched their new hair care line of shampoos, conditioners, and styling products especially for men including:AXE Just Clean ShampooAXE De-Glue Shampoo+Scrub features rock crystals and removes product build-upAXE De-Poof Shampoo features a hydrating Kukui blendAXE Anti-Dandruff Shampoo+Conditioner offers zinc-based dandruff controlAXE 2 in 1 Shampoo+Conditioner combines cleansing and conditioningAXE Just Soft ConditionerAXE Messy Look Paste gives hair a messy, just-out-of-bed lookAXE Spiked-Up Look Putty gives hair hold without the hard crunch of gelAXE Clean-Cut Look Pomade gives guys polished look without appearing wetAXE Shaggy Look Cream gives longer manes an easygoing lookTry the AXE line of products! You won’t regret it!Happy Bathing and Grooming!

Charlene Ruther Glen, VA

Manly shampoo that won’t knock you over with the scent

My husband uses this shampoo every day, mostly because he doesn’t want to use my color-deposit stuff or anything that will make him smell like kiwis. I also have three nephews, a cousin and an uncle who are addicted to Axe products, and this sure does help that Axe craving they seem to get. In fact, they all specifically ask for Axe as gifts for birthdays and Christmas. They can’t seem to get enough of it.My problem with men’s grooming products in general is that often the smell is enough to knock you over. It’s not a bad smell, but it’s powerful enough to sting my eyes sometimes. My husband has used some men’s shampoos and shower gels so powerful that I couldn’t sleep at night because it was overpowering me. As an allergy sufferer, something like that can set off chain-sneezing for me that never ends.This shampoo does NOT have an overpowering scent. It’s definitely still manly, but it doesn’t send me reaching for a gas mask, and in fact is quite pleasant, even in its concentrated form in the bottle. I have to say the flip-top cap is a bit of a bummer since pumps are always so much more convenient in the shower. However, it does the job and keeps hair clean (I can vouch for that!) without drying it out… and the man still feels manly, the wife has a clean hubby, and everybody’s happy. 🙂

Kasey Melrose, FL

My Husband Thinks He’s Sexy Now

I got this shampoo for my husband last week and asked him what he thought of it today. He went in to a smartypants routine about how bouncy his hair is and how the ladies are looking at him differently. When he could be halted from giggling at his own cleverness he told me that he really liked this shampoo. In a manly way it got his hair clean and smelled nice but subtle, nothing fru-fru. He was a little disconcerted that all of Axe’s products seem to be neon blue but he also thought the pop up lid on the bottle was very handy. As long as the price was right, he’d get it again.

Jody Webster, KY

Fantastic cleansing shampoo that’s great for colored hair.

This shampoo is unlike any other I have every tried. It’s is very thick and concentrated so you only need a tiny dollop in your palm. It lathers up really thick and rich and does a fantastic job of totally cleansing hair, even if you happen to use a lot of spiking product, gel, or pomade. The scent is very pleasant and masculine without being overpowering or too deodorant-like. As an added bonus, the deep blue color of this shampoo is reall good if you’ve got any light-colored highlights as it keeps them looking nice and bright and keeps them from getting an orange tint. A great product that I would highly recommend to anyone.

Rhonda Robbinsville, NC

Great Clean Feel

This shampoo actually gave me a nice feel-good clean feeling. It has a nice fragrance that is not overpowering and does not over-linger (one reason I avoid aftershaves!)The bottle is well designed and the shampoo itself had an intriguing dark blue color and is quite concentrated meaning a little of this goes a long way so the bottle will last longer.I live in a very humid part of the US (even in the winter and that clean feeling lasts less than an hour with some shampoos. This weekend was as humid as an August day and yet I still had that fresh clean feeling several hours after I used it (I don’t expect miracles!)Also, it sure caught my wife’s attention, which does not happen a lot with the shampoo’s I regularly use.This is a really nice shampoo that I approve of!

Paulette Goose Creek, SC

Marginal product in Axe line

I’ve used many varieties/scents of Axe, and this one is one of the most ordinary, “least special”, unmemorable of the ones I’ve tried.I do give it 2 stars for being thick and luxurious, but I would not choose to buy it separately. I got mine in a gift pack.

Millie Sangerville, ME



Janna Chanhassen, MN

12 year olds hair looks and smells great!

I got this for my son who is 12 years old. He has used it for the past week and I have to say that his hair looks really good. The fragrance is a bit strong but 12 year old boys usually smell pretty bad most of the time so this is an improvement. My son has sensitive skin and sometimes some fragrances in soaps cause him to have a skin flare up but so far this hasn’t happened with this shampoo.I thinks he’s hoping to be like the guy on the commercial (with all the women chasing after him). I can attest that it hasn’t happened yet. 🙂

Adrian Etterville, MO

Works Great, Smells Great!!

I don’t know if Axe products will get you ultra-hot women like the commercials suggest but the one thing they will do is get you clean!! The ‘Axe Primed Just Clean Shampoo, 12-Ounce Bottle’ is a great smell, good performing product. I didn’t have any reactions to it with my very sensitive skin and I smelled good and had a great experience with it!!If you are looking for a cost-effective shampoo that will get you clean and ready for the day this is a sure hit!!***** RECOMMENDED

Agnes Bloomingdale, NJ

Fine daily use shampoo

If you like the smell of the AXE line you will like this shampoo. It has a strong but fresh manly sent. I have very dry hair and I found that it didn’t dry my hair out.

Mai Wellsville, MO

Works well but don’t expect miracles.

After seeing some of Axe’s funny tv ads (where the ugly guy gets the attention of pretty girls), I was wondering about the pheromone-type allure of this product. The Amazon price is very affordable for a 3-pack of 12 oz. shampoos but the external website price is high for just one bottle. The convenient push button / pop-open top allows easy dispensing and no waste. This shampoo has a piney, slightly musky cologne scent.Since I shower twice a day (once in the morning, and once after work/workout in the evening), I was pleasantly surprised by this shampoo: Not too harsh to overly dry hair or irritate scalp; Scent is not too overwhelming (my family didn’t complain, staff at my office didn’t comment on my fresher smelling hair). As to the hypnotic allure of captivating beautiful young ladies: could only happen in the tv ads or if you look like Brad Pitt.

Adela Wayne, PA

Those ads are true!

I got this for my husband to try. I have always been curious about the Axe products, because of their sexy ads. I do love this scent. In fact, after I smelled my husband after using this shampoo, I went and got him some other Axe products. My husband also liked the scent, but he said that his hair was sqeaky clean after using it(maybe just a little too harsh of a shampoo?).

Mollie Wister, OK

Good Shampoo

At 56 years of age I do not need “girl approved” hair. Nevertheless, I have been using this shampoo for a few weeks and not a single person of either sex has said anything to me about my hair, how great it smells, etc. So I think all this “girl approved” nonsense is just that – nonsense. A cute marketing gimmick.The shampoo itself is pretty good. I have oily hair and must wash it daily. This is a very thick blue colored shampoo and it does not require much to really do a good job of cleaning my hair. And it does do a good job. But with regular shampoos (e.g., VO5) costing $1 per bottle, I have difficulty understanding why anyone would pay $5 for a bottle of this shampoo. But some people like to waste money I guess, and if you are one of these people, this shampoo might be perfect for you. The extra money apparently pays for the “girl approved” marketing campaign and the fancy bottle.As for smell, I have noticed when I put this on in the shower that it has a light coconut smell to it. But once I am done and my hair dry, the smell cannot be detected. And I consider it the purpose of cologne, not shampoo, to provide a pleasing body odor.Bottom line is 3 stars. Good shampoo and it does the job well on my oily hair. Thicker than most shampoos, which means you use less. The girl approved nonsense is just marketing hype. Smell is weak and reminds me of coconuts. Were I rating this as an ordinary shampoo at $1 a bottle I would give it 5 stars. But at $5 or more per bottle, I rate it 3 stars. The high price makes it lesser of a value to me

Michaela Winthrop, WA

Smells great, works great – this is a great men’s shampoo.

Contrary to Axe’s primary marketing strategy, this product will not attract women to you with some sort of secret ingredient. It will, however, make your hair clean and it will smell amazing. There are no pheromones listed in the ingredients; so unfortunately if you are a man with no personality, you’re still pretty much screwed – unless you are very, very attractive or have lots of money, in which case you could probably use horse shampoo and still attract the females. Basically, sex sells, and this product is sure to sell as well. If not, that’s ok because Unilever has plenty of other less sexy hair products for you to choose from.Bottom line – this shampoo smells great and works well for normal to somewhat oily hair. If you are looking around for a new shampoo to use, you would do well to try this one out.

Jeanette Salyer, CA

Recommend for Men

My husband tried this and he liked it except for its thickness.I also tried it and it lathered very well and did make the hair feel very clean, however for a women it feels like it strips all the oils out and makes it dry. For men w/ shorter hair, I think the product is great and makes the scalp and hair feel extremely clean.It also had a nice pleasant clean scent.I’d definitely recommend this to shorter haired men.

Nikki Dwale, KY

Smells great; does the job

I got this shampoo for my husband. As someone who is a bit of a shampoo snob, opting only to use Teatree shampoo, he was reluctant to use this product. While it may not produce the “tingle” of Teatree, this shampoo smells great (I can attest to this myself) and gets his hair clean. What more can one ask of a shampoo?I would certainly have no trouble recommending this product.

Gwen Genoa, WI

nice scent, decent shampoo

I’ve used Axe for a while now. I go to the gym daily, and swim a lot, so my hair can get pretty stringy. I’ve tried a bunch of shampoo and I’ve come to like Axe pretty well. Mainly I like the scent, it reminds me of pine cones. Anyhow, Axe is a bit more expensive than some products that you can buy in the supermarket, but a decent value when you consider how long a bottle will last you.One other thing that I like about Axe is the bottle. It is sturdy and snaps shut tightly, meaning that it is great for the gym bag or overnight case.

Carol Power, MT

Great for certain types of hair

The negative points: I don’t like how this shampoo smells, but my wife loves it, so I’ll put up with that. It seems to take more of this shampoo to lather up my full head of hair than it takes with my regular shampoo, so that’s not great news since I’ll speedily go through this sample. The silly “Use this shampoo and attract the women” slogan is ridiculously portrayed on the back of the bottle with cartoon drawings. Amusing, yet lame at the same time.Great points: A nice bottle shape and the shampoo is a sporty blue color. My hair does feel very clean all day long after using this shampoo in the morning.Variable points: I have VERY thick hair and I often struggle with keeping my hair in control and not too poofy. This shampoo is perfect for me because it does not add AT ALL to the body of my hair. In fact, my hair feels flatter to my head with this shampoo. Clean, but in control. This shamppo will allow me to wear my hair longer. If you have thinner hair and want a shampoo to add body to your hair and to make you look like you have more hair than you actually do (LOL), this is NOT the shampoo for you.Overall, a good product.

Janice Catano, PR

smell good with little effort

I got this through the vine program and gave it to my son. He loved it and said the scent was “manly.” He actually wanted me to go buy him some at the store so it must be pretty good!

Stacy South Casco, ME


I really like this shampoo it works great and smells great. And it last a long time you only have to use a little this is a great buy!!!!

Rosalinda Marion, SD

No flocking women, but I’ve got clean hair!

Axe’s shampoo really is a good “man” shampoo considering the scent. Bottle is very well designed, although, in the shower it can be a little difficult to open when wet, but overall, I like the product. My hair feels clean afterwards, but also has a nice pleasant smell that you’d find with men-focused product. Unlike the commercials, I didn’t expect nor have women flocking to me just because I used Axe shampoo, but I really can’t complain about the product. It does what I’d expect a similar product to do, and it does it just fine.

Imogene River Forest, IL

Another great product in the Axe line

Axe has another fine product in it’s expanding line of h&ba; items designed for men. When this line of products first came out on the market , I was prepared to be disappointed by another line of items for men. Usually these lines are too flowery , perfume-based , or don’t do a great job of what they were designed to do.The Axe line has been the clear exception. From their deodorant , body wash and shampoos , Axe continues to satisfy with quality products that perform beyond expectations. A little goes a long way , so they are also a great value for the money.

Ann Agency, IA