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Aveeno Active Naturals Positively Radiant Daily Moisturizer SPF-30, UVA/UVB Sunscreen, 2.5-Ounce Bottles

Get advanced sun protection with this SPF 30 daily moisturizer. Clinically proven Total Soy Complex and natural light diffusers work to naturally even out skin tone and immediately reflect light to bring out skin’s natural radiance. Gentle enough for sensitive skin and daily use, this moisturizer is also oil-free, hypoallergenic, noncomedogenic, and contains SPF 30 UVA/UVB sunscreen to protect skin from premature aging.

Key features

  • SPF 30 formula
  • With clinically proven total soy complex and natural light-reflecting minerals
  • Clinically proven to brighten & even skin tone with Advanced SPF 30
  • UVA/UVB Sunscreen
  • Patented photostable Parsol 1789 provides more complete sun protection vs. other leading SPF 30 moisturizers

Honest reviews


Good product, great price

Don’t waste your money on high priced stuff from the cosmetic counter. This moisturizer is great for sensitive skin and has the best sunblock around. Slather it on for the best protection, under make-up or solo.

Maryellen Reva, SD

Value for money!

This is definitely one of my best cosmetic buys! I used to use brand-name moisturisers and still suffered from the occasional breakouts etc. But I have had no problems after switching over to this daily moisturiser from Aveeno. I use it twice daily, in the morning before heading out, and in the evening after removing my make-up and cleansing. The moisturiser is very easy on the skin, and leaves no greasy residue. It also almost instantly brightens my skin tone, and the SPF 30 is an added bonus, as I do not have to apply sunblock on my face. This is just great value for money and its performance is excellent!

Pansy Delco, NC

I am in love with this moisturizer!

I’m in my early 30’s with sensitive skin that tends to break out, and I’ve never had a single problem with this moisturizer. It absorbs quickly into the skin and doesn’t leave my face feeling greasy, and I can apply makeup just a few seconds later. I’ve had bad luck with other SPF lotions, because they tend to feel heavy or make me break out. This one is just perfect. I never even notice that I have lotion on, but it keeps my skin soft and well protected from the sun. I’ve tried all kinds of day lotions, from Oil of Olay to La Mer, and I have to say that this is the best one I’ve tried. I honestly see no reason to ever purchase another day lotion, no matter how much room you have in your beauty budget!Update, August 2012: It’s been three years since I wrote this review, and I still use this moisturizer every morning and am just as happy with it!Update: April 2014. Still in love! If this product is ever discontinued, I’ll probably cry. It’s just perfect. No break outs, no excess oiliness, no stinging or redness. Do yourself a favor and try this lotion!

Ora Winona, MO


I live in hot, humid Florida. I had bought the Aveeno tinted moisturizer and use that if I’m not wearing makeup. Based on the success of using that, I bought this yesterday at Publix (local grocery store). I love this product, as it allows my liquid foundation to smooth on and does not make my face shiny (oily t zone). Highly recommend.

Leticia Yountville, CA

Nice Facial Moisturizer…Beware of Possible Stinging Sensation

I use a benzoyl peroxide cleanser & toner before applying this and it does sting a little upon application (for me it’s near my nose). I agree that the fragrance is pretty strong, more so than what I’m used to in other facial products. But luckily for me I like the smell, and it does seem to leave my skin looking glowy compared to my usual Vanicream. There’s no greasy feel afterwards…another plus! I’ve used this 3 times on three different weekends, and so far no major breakouts from using it. I think it’s worth a try if you’re shopping for a new facial moisturizer with SPF.

Becky Rosemont, NJ

No break outs!

I am blessed (ha ha) with dry skin that is prone to break outs, and most of the moisturizers I have tried caused my face to break out. This one is a perfect exception. It also has a light catching element that makes your face appear to glow. Love it! In the winter when my skin is more dry, I do have to apply several times a day, though.

Edith Leisenring, PA