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Aveeno Active Naturals Daily Moisturizing Lotion, 18-Ounce Pump

Aveeno Daily Moisturizing Lotion, unlike ordinary lotions, contains natural oatmeal blended with rich emollients to moisturize your skin for a full 24 hours.  The unique oatmeal formula of Aveeno also helps prevent and protect dry skin providing temporary relief of the scaling and chapping associated with dry skin.  This naturally nourishing, nongreasy formula absorbs quickly, is noncomedogenic (won’t clog pores), and contains no added fragrance.  Aveeno Daily Moisturizing Lotion leaves your skin soft, smooth and naturally healthy looking.  The Aveeno brand has been Dermatologist recommended for nearly 60 years.

Key features

  • Clinically proven to relieve dry skin
  • Dermatologist Recommended
  • Moisturize for 24 Hours
  • Fragrance free
  • Fast-absorbing formula

Honest reviews


I totally agree with LShirley…

I too was utterly fed up with the claims of expensive lotions and their producers, making false and misleading statements about their “amazing” moisturising abilites.Some of these lotions worked well enough at the moisture bit but at the cost of making you feel like an butter basted chicken most of the day!I approached the 24 hour effect/ non-pore clogging claims of Aveeno with scepticism. I was very surprised and for once, entirely satisfied with the purchase. It is lovely. It works, it has a pleasant and subtle aroma. Reminded me of very mild, wheatgerm shampoo my Mother swore by in the 70’s. Moreover it has excellent healing properties, I had not realised that oats have long been recognised as a major skin healer; even helpful for chronic skin conditions like psoriasis.LShirley is absolutley right and the post showering tip is excellent. Another tip I would add for problem skin sufferers is to have an oatmeal bath once or twice a week. Have a regular shower to clean yourself, then run a bath with a small mesh/nylon or muslin bag (an old clean sock works!) filled with porridge oats; tied directly under the hot tap (fawcet). Then just soak yourself in the healing fluid!

Sasha Palm City, FL

Temporary Relief

I work in a field which requires me to wash my hands multiple times a day and have problems with dry hands and skin in the winter time. As you can imagine, my hands and other skin can become very irritated from washing and cold weather. I’ve been using Aveeno for many years now and have found that it provides a great temporary relief of these issues, and perhps the superior results over other brands that “claim” to have similar healing powers.Wihle I’ve found Aveeno products to be of good quality, there are a few things that you should be aware of before using this item. 1- For people who have to wash their hands repeatedly it doesn’t last 24hrs. You do have to reapply a few times a day to maintain an optimal coating. 2- If your hands or other skin is severley dry or cracking it can cause further irritation. The only way for me to avoid this extra irritation is to soak in a hot bath to let the skin hydrate a bit, then apply the lotion.That being said, I really think Aveeno lotions are the best out there. Most have very little if any odor when compared to others that smell like fruit baskets, and they work well on dry irritated skin. I like to put on a layer of Aloe gel and then ad a coating of Aveeno over that. I’ve also found that applying 10-15 drops of rubbing alcohol after applying the Aveeno helps to smoothe out the lotion and eliminate any greasy or sticky feeling on my hands. (((don’t ask me how it works, it just does!)))Obviously you will want to speak to your docotor before trying any new products, but I highly recommend this to those who suffer from minor dry skin irritations.

Christian Adamant, VT

Skin feels like velvet for 24 hours, initial funky scent on application

This is the best body lotion I’ve ever tried, and I’m kind of a product junkie. It is the only one I’ve found that lives up to the claim of “24-hour moisturization.” It feels velvety, not greasy, and tackles even chapped or coarse skin. I looooove the way my skin feels with this lotion. The colloidal oatmeal as an ingredient also helps soothe itching. Plus, my skin is very sensitive to fragrances, alcohols, and lanolin– some lotions even sting and burn– but this one is so mild, I can apply it right after shaving or on a sunburn.I took off one star because there is a less-than-glamorous smell when the lotion is first applied. I appreciate that it’s truly fragrance-free and doesn’t use anything to mask the scent of the ingredients, but the downside is a slight plastic/rubber/chemical smell. But it goes away in just a few minutes, leaving skin without any scent at all, and feeling wonderful.

Annie Wortham, TX

Got rid of my flaky skin

I’ve always suffered from dry/flaky skin and specially since I moved to hot/dry AZ, I’ve been using Aveeno for about 3 years and it truly lasts! with other lotions I had to apply in the morning and by nighttime my legs looked flaky so I had to reapply again, with this Aveeno lotion I apply in the morning and my legs look just as smooth at nighttime..Sometimes I skip a day of application when I’m in a hurry and my legs still still don’t look as dry as they used to when I was using other lotions. I also recommend their skin relief moisturizing cream (beige/navy container) for extra stubborn patches like elbows and heels.

Gay Arenzville, IL

Different from other body moisturizers

Different because of the dimethicone! It’s funny to me that they promote the colloidal oatmeal as the key moisturizing ingredient – must be related to the “active naturals” registered trademark (which is just a trademark!). If you are strick about only using natural ingredients on your body, you might want to investigate dimethicone.That said, I am so happy I stumbled upon this product/ingredient. I used it last winter, and it made all the difference in the world to keep my skin moisturized day and night, and no more dry winter skin itch. Interestingly, it also helped keep me warm. Normally I feel cold all winter, but I noticed that sealant/protectant quality of the dimethicone helped me stay warm, possibly due to not losing so much water through my skin? I also discovered that it’s great to use when flying, especially on my face/neck/chest area: greatly reduces dryness from dry airplane air, and works great under foundation any time. I work with my hands, so always wash my hands after applying, as it can leave a waxy feeling (that’s the dimethicone!).

Simone Van Buren, MO

Good for me and my wife, feels good, and great value

Aveeno makes some of my favorite skin products and this is no exception. I am a guy and because this is non-scented it works equally well for me and my wife. It goes on easy, is not greasy, and lasts throughout the day. It leaves my skin feeling hydrated. I use it on face and hands. You do not need much so a bottle lasts for many months. Recommended

Beulah Brownsburg, VA

Feel baby soft

I love this stuff. It doesn’t seem like it would work as well as it does because it isn’t thick and goopy but it really soaks in and keeps your skin soft all day. I’m also sensitive to perfumes and scented lotions but this hardly has a smell at all. Buying from amazon is cheaper than buying from target or walmart.

Concetta Misenheimer, NC

Good product but has a small flaw

I wash my hands a lot throughout the day due to my job and I used to get really dry hands. All other products I’ve tried through the past few months just didn’t cut it and then someone suggested I try Aveeno so I picked up a few bottles here from Amazon. The product does work well and doesn’t wear off through the day however I find it takes quite a while for the lotion to soak into the skin before the oily feel goes away but other than that, I enjoy and use the product.

Neva Provencal, LA

This lotion is awesome!!

My whole family loves this lotion. It is not greasy at all, goes on smooth and lasts all day.My mom and husband both who hate lotion but have horribly dry skin use this VERY sparingly, and it helps SO much. Would recommend to anyone.

Winnie Tippo, MS

Best moisturizer out there

I love aveeno products.This lotion works really well for my dry skin and even my eczema. I put it on after I shower and hardly ever itchy or patchy after.It is a good texture. Doesn’t leave my skin greasy or oily and rubs right in. I even use it on my face after I shave and I don’t break out.My dermatologist recommended I use it and I am happy he did.I can’t think of any negatives.

Rosanna Dona Ana, NM



Noemi Clemson, SC

Just what the doctor ordered…

I was complaining of a terminal case of itchiness, to my dermatologist, who recommended this product. So I went right out and got some and discovered that I can cover every square millimeter of my bod with this, without feeling as though I ought to get right back in the shower to get the sticky stuff off. No, it seems to be absorbed into the epidermis without leaving any unpleasant residue. Even though it is expensive, it goes a long way. Now I won’t use anything else in the winter.And it didn’t take me too long to discover that a certain ubiquitous merchandiser whose well-known name starts with W, is producing its own version of this with exactly the same ingredients, but for a lower price tag. You’ll still pay more than for the inferior products, but this is so worth it.

Rosemary Bristolville, OH

I like this product!

I got some pretty blue bottles, filled them with this lotion and set one by every sink in the house. Now I remember to use hand lotion and my hands feel and look better. Good job, Aveeno and Amazon!

Lee New Geneva, PA

Great for dry and sensitive skin

I get a terrible rash on my legs from shaving. It itches and drives me crazy. I have tried every lotion known to man with no relief, or temporary relief and like the other reviewers, I felt greasy and uncomfortable. I saw this in my local store and thought I would give it a try. Glad I did because it made my legs feel soo much better. No itching and it actually lasted longer then a few hours. No greasy feeling either. Great product!

Angela Tatamy, PA