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* Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean * Natural cellulose delivers long-lasting hold-to maintain a straight style all day. * Hydrolized wheat protein protects the cuticle from heat damage caused by hot styling tools * Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood.

Key features

  • Smooth Infusion Glossing Straightener 4.2fl.oz./12

Honest reviews


hair stuff

great stuff will buy again, I look like a movie star and my dog likes it too, and I am hot

Hattie Muenster, TX

I’ve tried it all….

And this really is the best smoothing/straitening cream out there. I have tried nearly everything to try and tame my frizzy, wavy hair. Most products leave your hair feeling heavy and slighly oily as they have a silicone in them. This product has a nice, light texture and you don’t need much of it. I have medium to long hair and I use about the size of a dime. My hair will still go a little wavy and frizzy on rainy or days with high humidity, but I haven’t used a product that this didn’t happen with.

Elisha Kiowa, KS

Like the product, but…

I do like this product and was thrilled to find it online, buy when it arrived the tube was less than half full with tape covering the cap!!?? Seriously??!!Since it was pretty costly as it is, I don’t know that I will spend the money to return it, but will never purchase from this product from seller again.

Imogene Bondville, IL


Love this product!! I have thick wavy/curly hair. This product is great alone or in combination with heat appliances. Protects hair from thermal straighteners. I know since I’ve fried mine enough times 🙁 Has a lovely fragrance and you only need a very small amount. Does not dry out , flake or cause itching. This is my fave Aveda product by far.

Dorothy Cobalt, CT

Best straightening product

I have frizzy, coarse, thick, and unruly hair. This is the best straightening product I’ve ever used. A bit pricey, but a little goes a LONG way and it works wonderfully. It weightlessly smooths, straightens, and holds. Plus, it smells amazing! Definitely worth it!

Nellie Hazleton, PA