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Aveda Be Curly Enhancer, 6.7-Ounce Tube

For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet – then retracts when hair is dry – to lock in curls or waves.

Key features

  • For intensifying curls, taming frizz and heightening shine
  • Wheat protein blend expands when hair is wet – then retracts when hair is dry – to lock in curls or waves
  • Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%

Honest reviews


Didn’t do anything…

I have naturally wavy, but very thin hair. I was hoping for more body since this product is supposed to enhance curls. Still have no body, and curls were not enhanced. Expensive.

Jerry Olsburg, KS

From nasty to curly

I was fortunate enough to be educated in an Aveda store by an associate who knew her stuff! I told her I was looking for a product that helped hair such as mine: frizzy and curly/wavy without form most of the time, and pretty curly/wavy when it wants to be (1 or 2 times a month…). She recommended the "be curly" line and even had me try it in the store. Having used moose before to keep my waves tight throughout the day, I was unhappy with the gunky heavy feel that moose gave my hair. Be curly felt incredibly light and was virtually non-weighted once it dried. My hair looked much much curlier/wavier than it ever has, and there was no frizz! I was so impressed! I was also angry for having taken 2 decades to find this product. I naturally jumped on Amazon and subscribed to this product.While you can apply this product when your hair is post-shower-wet, I recommend applying it when your hair has dried a bit and is more damp rather than wet. When your hair is just damp, the product seems to make your curls much bouncier and bodied, as opposed to limper and flatter if applied when completely wet. Just a suggestion. But you can always try both ways to see what works best with your hair.After my intense satisfaction with this product, I decided to buy their shampoo and conditioner in the same Be Curly line- reviews coming soon!

Serena Big Rock, IL

The best…and I have tried all kinds!

I have fine wavy almost curly hair. I can blow-dry my hair and it will be straight…add humid weather, and it gets wavy and somewhat frizzy. First time I applied this product, I used a very small amount , rubbed in my hands and scrunched my hair as you might using a mousse…did NOT like the results. The key to applying, for myself anyway, is to apply to very damp hair and smooth through really well with fingers, root to ends so as to coat completely…again, using a very small amount. I love this product…hair is soft yet holds the curl in ringlets all day. As for the price, totally worth it because it lasts so long using about a dime-size or less. To “set” the curls without adding stiffness. I spray very little amount of Nexus “Comb.thru” finishing spray while curls are still damp. By the time I get to work, hair is dry…fluff with fingers and it lasts all day! The Aveda shampoo and conditioner are both good and I alternate those with my regular shampoos to save $$.

Kate Mi Wuk Village, CA

Item does not help curls.

I tried this for 2 months with out any curl enhancement. It may be a good conditioner and does smell good, but it does not help my curls.

Maggie Hamilton, MI

Not so good…

I used this on my hair after running out of my regular product. I have short wavy hair that I scrunch up after washing. This did not hold the curl. It looks greasy and flat. I am going to throw it away. I recommend you try RECOIL Curl activator by AG. My hair stylist introduced it to me years ago and I love it. It holds the curl well for several days. It is not stiff or greasy. After moving to another state I have to bring it with me when I get my hair cut. The stylists have never heard of it and are very impressed.

Bernadette Randolph, VA

Smooth and silky

I have used this naturally smelling, light and smooth-feeling lotion for about 1 year now. Sometimes I venture out for something else but I always come back. After using just a pea-size amount for my shoulder-length curly hair, I feel like my hair smooth, silky and less frizzy. This lotion makes my hair soft and curly without the stiff curls. If you want stiff curls you could probably use a lot of this product and it would get you there.

Young Westminster, CO

Best one out there!

I have very wavy thick-ish hair maybe a 2b or 2c and i ordered this product a few months ago from the website although it’s a little pricey it is well worth the money! This is the only hair product that DOES NOT leave your hair stiff! Plus it is natural, even if you put loads on your hair it won’t become stiff or crunchy. Tames frizz and leaves waves looking good 🙂 The only thing i dislike about it is the smell. It smells like artificial yucky lemony smell, but def not a good enough reason to not try this out. I do recommend it.

Velma Kevil, KY