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Almay Wake-up Hydrating Makeup, Naked, 0.35-Ounce

A loose powder foundation that provides an all over well-rested look. Water delivers instant cooling hydration while cucumber, minerals, aloe vera and green tea rejuvenate the skin, so you have a well-rested, healthy and energized look.

Key features

  • Encapsulated water delivers instant cooling hydration while an exclusive complex of ingredients moisturizes throughout wear
  • Cucumber, minerals, aloe vera, and green tea extracts rejuvenates and smoothes skin
  • SPF 13 protection against UVA and UVB

Honest reviews



Ever since I started wearing this foundation, I’ve gotten nothing but compliments on my skin!!! I was iffy about the color selection because my skin isn’t too fair , it’s more like light/medium. I bought this in the shade Naked & I thought it may be a little too light.. but it was a PERFECT match. I love it!! I have very VERY very sensitive, acne-prone skin. My skin is far beyond perfect, I even have dark acne spots. During the day, I just cover up spots with concealer then I dust this powder on with my own brush (I don’t like the one that’s provided although the packaging is pretty nice) I use one application and then I let it set for a couple of minutes then I dust on a second application. This powder has a cool sensation that lasts for a few seconds but it’s very nice feeling. It almost feels like you’re applying cold water to your face, it’s very soothing. After I let it set for a few minutes, I use a pressed powder and pat my t zone then apply some bronzer to my cheekbones then I’m set. This lasts me most of the day, but I do have to touch up with my compact after a few hours which I don’t mind. I love that it doesn’t feel like I’m wearing anything at all & my skin seems to be getting much better from using this. I was originally using Almays TLC (Truly Lasting Color) liquid foundation which is nice but it can be VERY drying. I also found that it is very difficult to remove. I find this product to feel much better feeling on my skin and it feels soft and is VERY easy to remove and it provides just enough coverage for me, because all you really need is some concealer to cover spots then this!! I love that it isn’t cakey, but I find that you should exfoliate at least a couple times a week and still moisturize because it CAN look cakey if your skin is too dry. I am in LOVE with this product, & I will DEFINITELY be buying again!!! I hope they never discontinue this 🙂 It gives me a natural looking glow that almost looks like i’m wearing nothing at all!! I’m giving 4/5 stars only because I wish this had better staying power but still an amazing product!!

Minerva Kanawha, IA

Cool but Naked shade is too dark for me

Very cooling. I am impressed, just the wrong shade. I used it for shading instead. My brush was moisted after using.

Margie Rincon, NM

Fav product!!

ON TIME & QUICK shipping!! Used these for years then stores stopped carrying them. Feels light & soft on face. Love the cold (cool) feeling it gives when brushing on. Nicely brushes on with a Kabuki brush. Grateful we can still get them for the whole team. Thank you!!!

Nettie Weiser, ID


I’ve used Bare Escentuals since the late 90’s. Finally broke free and found this foundation. It has a wet cool feeling when going on which shocked me. I have oily skin but my rosacea creates thick dry skin on my nose. This keeps my face looking normal without the odd floating like BE would do on my nose. Coverage is not as heavy as BE but this looks more natural and everything is concealed. Almay has a real winner here! No break out issues and my face never looks fake or overly made up. I barely look like I have on foundation. This color was a little off on me and I had to get Ivory. The colors could use work but since this hydrates without making me look oily and it covers my ruddy face I’ll stick with adjusting the color with their loose powder that has the purple top.

Jodie Blooming Prairie, MN

I think I was expecting more of a mineral feel.

It feels very different from the other mineral makeup I have tried. I love that Almay doesn’t test on animals, and I love their hypo-allergenic products, but the coverage is just not wonderful.

Erna Mount Calm, TX