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Almay Wake-up Hydrating Makeup, Ivory, 0.35-Ounce

A loose powder foundation that provides an all over well-rested look. Water delivers instant cooling hydration while cucumber, minerals, aloe vera and green tea rejuvenate the skin, so you have a well-rested, healthy and energized look.

Key features

  • Encapsulated water delivers instant cooling hydration while an exclusive complex of ingredients moisturizes throughout wear
  • Cucumber, minerals, aloe vera, and green tea extracts rejuvenates and smoothes skin
  • SPF 13 protection against UVA and UVB

Honest reviews

★★★★★

Almay wake-up hydrating makeup in Ivory

I have very fair porcelain skin, and it matches perfectly. It works great around the eyes, and doesn’t settle into any fine creases. Almay products are also great for anyone with sensitive or problematic skin. I will continue buying this product.

Cheri Rumford Center, ME
★★★★★

Not for me…

Tried this out on a whim and for me it’s just ok. It definitely has a cooling effect which is nice but it didn’t add very much coverage. It was also a but cakey on my skin unlike other powder foundations. Will try a few more times but just not for me.

Kristin Portales, NM
★★★★★

Nice, cooling light coverage

Tiny brush, but softNice cooling effect, feels like applying waterLight coverageA bit “glowy” with tiny sparkles.. nice dewy effectCool (literally) product… I use it all the time.

Jane Reynoldsburg, OH
★★★★★

My favorite powder.

Love the way this powder looks and feels. Wish it was a bit cheaper for the amount you get, but I’ll continue using it since I love it!

Faith Sheffield, VT
★★★★★

Super refreshing product

I just bought this product and have now used it for three days. So far I love it! it literally feels cool going onto your skin and feels refreshing. It does not feel heavy or cakey like other foundations do. I recommend it!

Jade Bronx, NY
★★★★★

A snob is dead

I have been super picky and high maintenance about my face power. I always used bare minerals or better on my face, until now. I picked this loose powder up at a store when I left my makeup at home. It is almost cold when you apply it, but this is a great tone balancer that leaves some transparency so you look like you’re not wearing makeup. Great for someone with freckles that is crazy white but doesn’t want to look like a Vampire. I have been using this as my daily powder for a couple months now. If I need a longer wear for night, I combine it with bare minerals, or something slightly heavier.

Therese Richmond Hill, NY