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Almay Smart Shade Makeup with SPF 15, Medium 300, 1 Ounce

Magically transforms into your ideal shade! Take the guesswork out of finding the right shade. Colorless makeup transforms into a shade that complements your skintone. Infused with soothing aloe. Works best if you wear honey or tan foundation. Hypoallergenic. Won’t clog pores. Made in USA with US and non US components.

Key features

  • with Smart Shade, there’s no more guessing or stressing over what Shade of Makeup is right for you.
  • This revolutionary Colorless foundation contains microscopic Color beads that are activated when you smooth it on–transforming into a Shade that complements your skin tone.
  • You’ll get sheer coverage with a Natural finish, so your skin looks smooth and even
  • Nourishing antioxidants like grapeseed, ginseng and gingko biloba help give skin a healthy glow.
  • Each of the 3 Shades cover a wide range of Color. All you have to do is choose the one closest to your skin tone–it’s that easy!

Honest reviews


Not that impressed

I purchased this foundation with high hopes because I can NEVER find a foundation to match my skin perfectly. With my acne scars and redness it’s hard to match a foundation so I got this to do the matching for me. However, it didn’t seem to adjust color at all. I tried it first on my wrist, then on my face and both colors were exactly the same and did not match my face at all. I think because it comes out white it just gives you the illusion of ‘color adjusting’ but really, you’re picking your color when you pick light, light/medium, or dark. Even if the color had been perfect, coverage wasn’t enough and it didn’t seem to set on my face even with a finishing powder. Won’t repurchase.

Claire Lockridge, IA

works well

I used this product with the smart shade powder in light. The foundation went on very nicely. felt good on, but did not cover well under my eyes. I was shocked when I put it on, it comes out speckley white and soon changes shade. it matched my skin well! the powder was nice as well and was great with oil control.they now make a primer that i assume will help with things such as dark circles and redness coverage.I was overall very pleased with the make up but the next day I broke out a bit so I assume it clogged my pores. The night I wore the make up, when I got home I washed my face and then used a face masque because my pores felt stretched out. Weird right… I have not used the make up since then but I am guessing that for some one with better skin than mine this would be wonderful make up.

Karla Wauregan, CT

Love this product

It is great for a wide variety of skin tones and is not a thick foundation so your skin can still breathe well. Price on Amazon is better than most stores and not all major stores carry this.

Lenore Mount Vernon, ME

perfect complection

I bought this and I love how it is white and then when you apply to your skin it changes to your shade. AMAZING

Robbie Clopton, AL

Blends to perfection

I have avoided wearing foundation for a long time simply because I have never been able to find one that didn’t make me have a velvety looking face. But this stuff is magic, it really is. It does a superb job of covering my minor acne patches and blackheads. I will definitely recommend this as the #1 foundation to any of my friends.

Nadine Westborough, MA

This is the best

I love this makeup. It doesn’t turn orange. It covers well and doesn’t look like you are wearing makeup. Plus the sunscreen. The only problem I have encountered with the Almay tube makeup is that it isn’t mixed well. Sometimes a squirt of pigment will come out of the tube. This is more of a problem with the blush.

Charlene Benton, WI

very unsatisfied

I think this product is probley OLD. It comes out a very dark shade of orange. not usable at all…….

Lucile Mud Butte, SD

Light makeup with SPF

I have used this makeup for a few years now. I like the light coverage with the sun protection in it. It is not a heavy makeup, doesn’t cover up a lot but is light and just gives an overall smoother, clearer look to my skin.

Effie Patterson, NC


I use Almay Smart Shade Makeup and love it. I love the way it becomes my own complexion color! It’s wonderful!

Lori Eastham, MA