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100% Pure: Fruit Pigmented Mascara – Dark Chocolate, .24 oz, Lengthens and Separates Eyelashes, Water, Smudge,Flake Resistant, Colores with Black Tea, Berry and Cocoa Pigments

100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning Pro Vitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.

Key features

  • 100% Natural mascara lengthens and separates, coating each lash with healthy conditioners and coloring them with black tea, berry and cocoa pigments. Water, smudge and flake resistant.
  • For all skin types who desire a lengthening mascara that seperates, thickens, and conditions lashes for a water and smudge resistant look.
  • Curl lashes, then wiggle mascara wand from the base all the way to the root. Within a couple minutes apply second coat. Continue to apply coats until desire length is achieved.
  • Organic Green Tea Leaf Extract, Vitamin E, Honey Beeswax, Black Tea Leaf Extract, Cocoa Powder Extract, Hydrolyzed Oat Protein, Pro-Vitamin B5, Seaweed Powder Extract.

Honest reviews


great for blondes

I’ve been using 100% pure mascaras for a few years. but have never tried the dark brown one. it’s just as great as the others or better and this color looks most flattering on me. I’ve tried blackberry, blueberry, black. I see some people here say that this mascara is dry, flaky etc. I think they got an old or expired tube. it’s actually pretty “wet” and stays this way for months. i’ve experienced flakes with a black one, when it gets to be 6 months old. but you should replace it by then anyways. best mascara, gives your lashes amazing length and stays on all day without smudging, easy to remove.

Brittany Marietta, GA


this is a really nice mascara, especially given that it is natural. smells fantastic! i think next time i will buy the black for a more dramatic look, but the brown is great for a softer, more natural look. very happy with many of the 100% pure products!!

Haley Hot Springs, NC

Like my own lashes, but much better

This smells almost as good as it works, and it works really well. It is very close to the color of my natural lashes, but fuller and deeper and richer. It’s like somebody amped up my eyes naturally, which I love, because when I want a natural look, this makes it supremely easy.

Gwen Hobart, NY

Natural Mascara

I was pleasantly surprised that I really like this product. I ordered it just to see how bad a natural, organic mascara really could be. I couldn’t imagine that I would actually like it, but because I am a label reader and try very hard to purchase as pure products as possible, I decided to give it a try–and voila! I like it. Now, don’t get all excited and think that your lashes are going to look thick and dark and beautiful. I will just say that it covers the lashes well and makes your lashes show up! And I have not noticed any flaking, or smearing. So for all that, I gave it five stars, because what else can a natural gal expect of her mascara?

Antonia Clarks Point, AK

eyes itched and definite smudging effect

I like how gentle it went on and the natural look, until the eyes started itching and when rubbed, major smudging….raccoon eyes. :-(wanted to like the "purity" of it for a natural look and healthier product

Monica Otley, IA


Ever heard of a mascara that doesn’t contai a million chemicals to make you infertile, cause cancer, etc? This is it! Go buy it!

Jana Hollansburg, OH

Working on my 3rd order….

…and this mascara is what helped me go back to contacts again. My eyes were getting really dry for some reason and when I switched to this more natural one it helped immensely.

Dominique Spring Grove, MN

Good byt not great

The product seems a bit too dry. The mascara smell great, like chocolate. The biggest issue is that it is hard to take off, it smudges, smears but does not come off. I expected easier removal from something this natural.

Donna Pekin, IL


If you are lash challenged,and want thick, lush and natural lashes,try this mascara.I’m using it for the first time today, they look great,feel ok as well. I haven’t been wearing mascara in years and this is something I believe will make me go back to using it again. I like this product.

Anna Red Rock, OK

Best mascara ever

I was first introduced to the 100% Pure brand by the youtube channel DanielleBeautyBliss. I was at that time switching myself over to more natural and organic products so I thought I’d give this a try.I can’t begin to say how much I love this mascara! It looks great, doesn’t sting my sensitive eyes(even Physicians Formula Organic Wear stung my eyes!) and it even smells amazing!I have it in Dark Chocolate, Blackberry and Black Tea and I love them all.I’ve been using 100% Pure’s mascara for over a year now and will never ever go back! Sure, it’s more expensive than your drugstore brands. But, it’s worth it to me to have healthy eyelashes that grow long and full and never break or fall out.Highly recommend to anyone.

Paulette Mount Sterling, OH